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Chris Cooper stands beside the title "'We Don't Have Discounts': How to Keep Your Profit on Black Friday

“We Don’t Have Discounts”: How to Keep Your Profit on Black Friday

November 18, 2024 Podcast
Instead of gutting your profit, build value so you attract great clients who will pay full price and stay for years.
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A drawing of a person using a club labeled "data" to fight a centaur labeled "myths."

Gym-Biz Myths That Need to Die Today

November 15, 2024 Gym Operations
Gym owners know fat-melting creams are BS, but many still swallow hooks thrown out by “business experts” who don’t have a shred of data.
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Sevan Matossian, Chris Cooper, and Matt Souza pictured with the title "State of the Industry Release Show"

State of the Industry Release Show With Sevan Matossian

November 14, 2024 Podcast
Chris Cooper discusses key stats from the 2024 "State of the Industry" with Sevan Matossian and Matt Souza on "The Sevan Show."
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A gym owner holds at the top of a bar muscle-up with the caption "is your gym healthy?"

Good Business Is a Science

November 13, 2024 Gym Operations
Our 2024 report will tell you if your business is strong and healthy or if it could use improvement in a certain area.
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Chris Cooper holds a copy of Two-Brain's 2024 "State of the Industry" guide.

State of the Industry 2024: The Data You Need to Succeed

November 12, 2024 Podcast
Two-Brain’s 5th annual “State of the Industry” report is designed to help gym owners evaluate their businesses and make strategic decisions.
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A picture of a bright, well-organized functional fitness gym.

The Trigger for Off-the-Charts Gym Metrics

November 8, 2024 News and Views
It’s never a case of a gym owner “doing what I’ve always done” or randomly scoring a big win by accident. Grinding and luck are irrelevant.
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