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Seven gym clients perform a box jump as part of a group fitness class.

Why Group Coaching Is Your Discount Option

November 26, 2024 Gym Operations
You don't need to ditch group coaching—but you should offer premium options for high-value clients who really want them.
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Big bag full of money next to title "When Every Client Pays You More Than $500/Month"

When Every Client Pays You More Than $500 a Month!

November 25, 2024 Podcast
With a mean ARM of $608 and an average client headcount of 58, the Top 10 ARM leaders set the bar and show what’s possible in a microgym.
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A group of fitness clients stand around a whiteboard in a gym as a coach explains the workout.

Six Key Stats—and How a Gym Owner Beat the Averages

November 22, 2024 News and Views
Review these industry-defining numbers, then make a precise plan to blow them away in your fitness business.
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John Franklin holds a microphone next to the title "4 Surefire Ways to Get More Members Without Discounts"

4 Surefire Ways to Get More Gym Members Without Discounts

November 21, 2024 Podcast
Attract high-value members who will stay for the long haul, instead of using discounts to lure in low-paying ones who won’t stick around.
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A group of fit people celebrate at a gym's holiday party.

How to Get More Gym Members Without Discounting Your Rates

November 20, 2024 Selling Gym Memberships
John Franklin supplies four great alternatives so you don't gut your profit with holiday sales promotions.
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Several kettlebells and climbing ropes engulfed in flames.

Burning Earnings: The Brutal Math of Discounts in Gyms

November 19, 2024 Selling Gym Memberships
Thinking of slashing prices for Black Friday? You need to read this first before you punch holes in your fitness business.
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