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A photo of gym owner Ivan Racic and the title "3X Revenue: When Every Dollar You Spend at Your Gym Is an Investment."

3X Revenue: When Every Dollar You Spend at Your Gym Is an Investment

September 26, 2024 Gym Marketing
Ivan Racic explains how he's posting monthly profit numbers that are greater than his gross revenue totals three years ago.
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A young gym owner shows potential clients marketing material in a sales meeting.

How to Know if Your Marketing Is Really Working

September 25, 2024 Selling Gym Memberships
Track your set rate, show rate and close rate or you'll be guessing and throwing your ad dollars into the wind.
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A personal training client reviews her exercise plan with her coach in a gym.

Help Best: Changing Lives Through Coaching

September 24, 2024 Selling Gym Memberships
Before you can coach squats, you must coach people to accept your help after providing a prescription that will get results.
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A photo of a gym owner and the title " Summer Storm of New Clients: Gym Sales and Marketing Leaders."

Summer Storm of New Clients: Gym Sales and Marketing Leaders

September 23, 2024 Podcast
Chris Cooper reveals the marketing stats from the gyms that booked the most appointments and closed the most sales in July.
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A close-up image of a powerlifting preparing to deadlift a very heavy barbell.

Masters of the Squat-Press-Deadlift of Marketing

September 23, 2024 Selling Gym Memberships
Detailed stats show exactly how the best gym owners in the world are adding about one high-value client every day.
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A fitness coach grimaces in pain while grabbing his very sore knee.

Knee-Capping Staff Development With Confusion

September 20, 2024 News and Views
If your coaches don't know how to advance in your business, they're going to become stagnant–or they'll leave.
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