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How to Do a Month of Group Programming in 1 Hour

August 20, 2024 Gym Operations
Chris Cooper reveals the exact template he uses to crank out huge piles of workouts that produce great results for clients.
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A photo of a gym owner talking to a client with the title "How to Ensure Your Programming Get Results for Clients."

Beyond “Spicy”: How to Ensure Your Programming Gets Results for Clients

August 19, 2024 Podcast
Workouts shouldn’t be hard for the sake of being hard. You must ask, “What outcome is this workout designed to produce?”
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A gym owner talks on the phone while writing workout programming on a laptop.

Should You Do Your Own Workout Programming or Outsource?

August 19, 2024 Gym Operations
When you open a gym, you become a CEO. And CEOs make time to work on their businesses by offloading tasks—such as programming.
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A photo of Colm O'Reilly and the title "Paid Marketing Tips for Gym Owners."

Paid Marketing Secrets: Colm O’Reilly’s Tips for Gym Owners

August 16, 2024 Podcast
Critical paid marketing question: What do your prospective clients need to see one week before joining your gym?
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A gym owner stands in front of two clients who are performing a workout.

Bad Branding: What Is Your Gym Really Selling?

August 16, 2024 News and Views
If a visitor sees the word “community” within the first five seconds of viewing your website, Mike Warkentin sees a branding problem.
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A photo of John Franklin with the title "Brand and Direct Marketing for Gym Owners."

Brand and Direct Marketing: Essential Tactics for Gym Owners

August 15, 2024 Podcast
Mike Warkentin and John Franklin talk about how gym owners can use different marketing tactics to grow their businesses.
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