The Top 6 Reasons to Attend the Two-Brain Summit

A huge group of gym owners cheer at the Two-Brain Summit in Chicago.

The best gym owners in the world will meet up in Chicago on June 7 and 8, and you should be there, too.

I’ve got six reasons why.

A head shot of writer Mike Warkentin and the column name "Pressing It Out."
A group of happy clients take a selfie with mentor Anastasia Bennett at the 2022 Two-Brain Summit.

1. Hanging out With Your Mentor

If you haven’t met your mentor in person, this is the time. And if you have met, it’s time to reconnect and get a face-to-face high five. Mentor calls and messages are great, but nothing beats connecting with your mentor in the flesh.

Eric Conner, fourth from the left, poses with Chris Cooper and other newly minted millionaires at the 2022 Two-Brain Summit.


2. Riding the Tide

You can literally feel the fitness business moving forward at the summit as 1,000 owners and coaches get together, learn and take action on the spot. If you’re stuck in a rut or feeling frustrated, you’ll get a huge boost of momentum in Chicago. And if you’re already moving fast, the summit is like a shot of NOS in your engine. The best gym owners in the world are coming to Chicago—join the club!

Jason Khalipa speaking on stage at the 2023 Two-Brain Summit.


3. The Speakers

Chris Cooper’s booking philosophy for the summit: Present the people gym owners need to hear from right now to build better businesses. Coop goes out and finds these people—Joey Coleman is one—and we evaluate dozens of pitches. Then we work with the speakers to help them present exactly what you need to hear to move your business forward. The 2025 lineup is spectacular—and you can hear more about it here.

A group of happy gym owners pose at the Two-Brain Summit.


4. Networking

The speakers you’ll see onstage will be world class—but I’ve always been a huge fan of the conversations that happen outside the conference room. In fact, my favorite part of the summit is the social event on Friday night. I love walking around and seeing gym owners from all parts of the world making connections and sharing ideas. You can—and should—leave the summit with 100 new friends who are committed to building businesses that make people healthier—just as you are.

A group of smiling gym owners pose after a workout at the Two-Brain Summit.


5. The Workouts

When we added morning workouts to the event, we immediately asked ourselves why we didn’t do it sooner. I love seeing gym owners and coaches show up bright and early to get after it and set the tone for the day. Rogue supplies equipment, and some of the best coaches in the world program and lead the workouts. Yes, a few people sweat out the previous night’s fun. But there’s no better way to start a fitness business conference than with a high-energy workout.


6. The Location

Chicago is a great city. If you’re coming for the summit, I’d recommend you arrive a few days early or stay after the event ends. I won’t even try to list all the stuff you can do in the Windy City. I’ll just say the food is great, the culture is A+, and the Tigers and Royals are in town to play the White Sox in summit week.


Come to Chicago!


If you run a gym, you owe it to yourself to come to the Two-Brain Summit on June 7 and 8—and you can even bring your coaches. We’ve got a special room with dedicated speakers just for fitness trainers who want to build careers and help clients get results faster.

Tickets are going fast, and the price increases soon. Get yours today at Twobrainsummit.com!

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One more thing!

Did you know gym owners can earn $100,000 a year with no more than 150 clients? We wrote a guide showing 5 ways to do it.