Here’s a secret: We run the Two-Brain Summit at a loss every year.
But that’s OK because this is how we change the fitness industry and help more people.
I’m investing in the summit because we’re at a critical point in history: People are living longer but not better.
And I know who can change that. It’s not doctors or pharmaceutical companies.
It’s coaches.
Coaches help people change lives—so we need more successful gyms where more skilled trainers can build great careers helping people.
Hosting 1,000 gym owners and coaches for a weekend on June 7 and 8 is the right thing to do if we want to push the fitness industry forward and change the world.
And it’s not just getting owners and coaches to watch lectures—I hate sit-and-listen stuff. The summit is an all-weekend workshop.
You’re going to do stuff with the speakers. They aren’t there just to inspire you (even though they will). They’re there to tell you exactly what to do and guide you through the work.
Beyond that, you’re going to meet and hang out with about 1,000 people who are just like you. We’ve got a social event Friday before the summit starts, plus workouts on Saturday and Sunday morning. Rogue supplies the gear and celebrity coaches get you moving.
A host of passionate vendors will be on hand as well to show you how their products and services can help you serve clients better.
And of course you can enjoy the best of Chicago while you’re at the summit—the nearby entertainment district is an amazing place to hang out with your team and your new friends.
In 2025, our summit is going to be incredible, and I want you there so badly that I’ve reduced the ticket price until Feb. 1.
Yes, you can absolutely come if you aren’t a Two-Brain client.
And yes, you can bring your staff members. We have speakers and activities just for them (see below).
Get your tickets here today!
Owners Side Speakers
Day 1
Chris Cooper
I’m going to lay out the concept that provides our theme for the 2025 Two-Brain Summit: Help Best. As coaches, we have six ways to know we are actually making a difference in clients’ lives. I’ll tell you exactly what they are so you can ensure you are helping your clients in the best way you possibly can.
Joey Coleman
The author of “Never Lose a Customer Again” and “Never Lose an Employee Again” has 90 minutes to present a new workshop he’s never done before. I can’t wait to see gym owners work through it with him before anyone else.
Russell Francis and Corey Lewis
You can do five things to measurably improve retention. In this data-backed presentation, two of our gym-owning mentors will help you keep clients long enough to change their lives. No gimmicks here or untested tactics. You’ll get “the big five” of retention—and you’ll learn how to get staff involved in the fight to hold members.
Joleen Bingham
Joleen is the leader of our Tinker program for the best 100 gyms in the world. These entrepreneurs are doing amazing things and impacting communities on a massive scale. Joleen is going to talk about how she got out of a tough spot, made a comeback and then ascended to the elite level of gym ownership. Find out what’s possible—especially if you feel like you’re struggling right now.
Oskar Johed and Karl Solberg
The fitness industry has never had a way for owners to say, “Here is what makes you a better coach and qualifies you to earn more.” So Oskar and Karl created a coach ascension model—a map to a successful career. This talk alone is worth the trip to Chicago. It will change your business. And while these Swedish gym owners are talking, you can build a model for your own business—complete with evaluations, pay increases, requirements for advancement and so on.
Dan Purington
Problem 1: Big groups have high churn and require lots of space, staff, equipment, etc. Problem 2: You only have so many hours for one-on-one coaching, so PT can be tough to scale. Dan Purington will show you the solution: He’ll help you build a small-group/semi-private model in your gym. You’ll work through numbers, think about which clients to partner up, and more.
Day 2
Jonathan Goodman
Jonathan Goodman’s book “The Obvious Choice” is so good that I bought 400 copies and shipped them to people. I can’t wait to watch the founder of the Personal Trainer Development Center teach you how to become the obvious choice in your local market.
Kieran O’Dwyer
Kieran O’Dwyer believes you are leaving $15,000 on the table every month because you don’t know how to nurture leads. He’ll run the numbers, show you the money and help you cash in by warming leads until they’re red hot.
Bonnie Skinner
Fear, doubt, stress, guilt, shame, perfectionism, impostor syndrome—all of them can destroy entrepreneurs. To overcome these challenges, you must learn to manage yourself. Bonnie Skinner is a great resource in my life, and I want to share her with you. She’s a hit every time we put her in front of gym owners.
Corey Lewis
I started my best local partnership with coffee and a lunch. It produced hundreds of thousands of dollars over the years. I’ve written about referral chains many times—they’re a massive win for a gym. Corey Lewis is going to get tactical and show you exactly how to connect with local partners so everyone wins: you, the referring business and the clients of both businesses.
Rickard Björnnekärr
This one is massive: how to charge more. In 30 minutes, Rickard is going to help you become ready to finally charge what you’re worth.
Nick Habich
Fix the owner, fix the business—that’s a major theme for Two-Brain. Most leaders become barriers to growth, and the only way to raise the ceiling for the business is to improve the owner. Nick’s got you covered here.
Chris Cooper
I’ll slam the summit shut and send you out the door ready to improve yourself and your business so you can help more people.
Coaches Side Speakers
Day 1
Oskar Johed
Coaches have incredible potential to influence people and change lives. Some coaches take advantage of this, and some don’t. Oskar will help coaches understand the power they have and how they can use it to get resuts for clients.
Nick Habich
It’s the duty of a coach to sell people on fitness. That can happen in a sales meeting—but it should really happen in every single session, too. Think about it: If you don’t sell a client on training tomorrow, they might be gone forever. No one wants to feel like a car dealer in a loud sportcoat, so Nick will teach coaches to sell fitness the right way. When they have that info, they’ll want to sell.
Chris Cooper and Kenny Markwardt
“Help Best” is the title of my next book with several co-authors. We’ll talk about the concept and give coaches a framework to help every client in the best way possible—by using the Prescriptive Model.
Jason Khalipa and Coach Like a Pro
This is a hands-on workshop to help your staff members become better coaches. They’ll spend 2.5 hours moving and practicing instead of sitting and listening.
Day 2
Cynthia Fotti
Cynthia is one of our nutrition mentors, and she’s going to teach people that nutrition coaching is not about meal plans and diets and accountability. It’s all about habit formation. To help clients in the kitchen, you must coach them to create habits they can maintain for the rest of their lives.
Peter Brasovan
Affinity marketing is a key Two-Brain tactic—but many owners struggle to get staff on board. In this session, your staff will learn how to grow their influence in the community and help more people. Peter will show them how to make marketing a natural part of the conversation in every session.
Mayhem Nation
Mayhem’s superstars will have 60 minutes to make your coaches better and get them fired up to get results for clients.
Bill Parisi
The founder of Parisi Speed School is a world leader in producing faster athletes. Bill will give your coaches the tools they need to help clients build speed fast.
Matt Temby
Matt’s here to light a fire and get coaches excited about the mission. Coaches are the linchpin in our fight to increase lifespan and healthspan. When Matt walks offstage, your trainers will be primed to get back in the gym and expand its impact one client at a time.
Get Tickets Now!
This is the best lineup we’ve ever put onstage at the summit, and I can’t wait for you to see our 2025 speakers.
I’m also eager for all the networking and interaction—you’re going to feel the momentum of 1,000 passionate people moving in one direction. It’s a beautiful thing, and I want you to be part of it.
Get your tickets here today at $300 off. This promotion ends Jan. 31, so act now!
