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In a gym, red text shows "2025," with the first zero created by the end of a heavy barbell.

You’ll Supersize 2025 if You Do This

December 31, 2024 Vision
2025 is going to be your best year ever. Not because I pump your tires today but because you take action right now.
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"Reflect, Plan and Win: Chris Cooper's Year-End Message to Gym Owners"

Reflect, Plan and Win: Chris Cooper’s Year-End Message to Gym Owners

December 30, 2024 Podcast
Chris Cooper guides gym owners through a year-end exercise to analyze their wins and losses and lay the foundation for a successful 2025.
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A photo of gym owner Torben Keller of CrossFit North 579 and the words "he wants fewer members?"

Our No. 1 Gym for Client Count Is Shrinking on Purpose?

December 27, 2024 News and Views
Two-Brain’s No. 1 gym for client count—741!—is going to reduce total members, cap membership and raise rates.
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Gym owner Torben Keller next to title "741 Clients: All the Secrets from CrossFit North 579"

741 Clients: All the Secrets From CrossFit North 579

December 26, 2024 Podcast
Torben Keller shares how he built a thriving, 741-member gym with multiple revenue streams and an unbeatable client experience.
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A gym owner teaches a large group of clients how to do a medicine ball press.

Secrets of Gyms With Huge Client Counts

December 25, 2024 Member Retention
Chris Cooper serves up quotes from the Two-Brain gym owners who have the most clients—from 363 to 741 members.
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A closeup image of a rusty, dirty, dilapidated elliptical machine at a gym.

Why “10 More Clients” Can Break Your Gym

December 24, 2024 Member Retention
Chasing a huge number of clients at your gym? Make sure you have a very firm foundation and sound business systems.
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