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A photo of Chris Cooper and Sevan Matossian with the title "This Is How We Help Gyms Grow."

Sevan and Coop: “This Is How We Help Gyms Grow”

August 29, 2024 Podcast
Chris Cooper joins Sevan Matossian and Matt Souza for an in-depth discussion on the state of the fitness industry.
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A gym owner turns his pockets inside out to show he's out of money.

What Keeps Gym Owners Broke?

August 28, 2024 Vision
Chris Cooper lays out the six reasons gym owners fail—and offers a wealth of resources to help you solve problems in your business.
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A photo of the landing page for the Two-Brain Resource Hub with the words "get access today!"

The Two-Brain Resource Hub: 16 Critical Assets

August 27, 2024 Vision
Fill out our State of the Industry Survey in 5 minutes and get access to a host of guides created just for gym owners.
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A photo of a gym owner with the title "What Sets the Best Gyms in the World Apart?"

What Sets the Best Gyms in the World Apart?

August 26, 2024 Podcast
Complete our “State of the Industry” survey so you can make decisions based on science and data—not opinions—in 2025.
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A group of happy gym clients perform goblet squats with dumbbells.

Humans Need Gyms: State of the Industry 2024

August 26, 2024 Vision
No more guessing, no more gurus. Let's use data and science to improve the fitness industry together and help more people become healthy.
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A frustrated woman holds her head in her hands as she tries to interpret a confusing workout supplied by her personal trainer.

Is Your “Elegant” Programming Really Just Crap?

August 23, 2024 News and Views
If you never evaluate your workouts against client results, you might be cranking out weak WODs that just make you feel clever.
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