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A black and white photo of a gym client leaving the facility after canceling her membership.

When You’re Bleeding Clients, Do This!

It’s time to fix your client churn problem for good. Here's Chris Cooper's detailed plan to help you do it.
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A photo of gym owner Erik Zeyher and the title "Life-Saving Lessons."

Life-Saving Lessons: Gym’s Instant Response Keeps Member Alive

Erik Zeyher recounts how his staff and members saved a life when a client went into cardiac arrest during warm-up.
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A closeup photo of an AED on the wall at a gym.

Warlock Athletics Saves Life of Member

Erik Zeyher's team and clients use an AED and CPR to revive a fallen member in New York within minutes of cardiac arrest.
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A happy gym owner jumps in the air outside to celebrate summer revenue totals.

Summer 2025 Revenue Won’t Suck (If You Do This)

Stan Skolfield shares the exact plan that added $37,000 of revenue and 227 clients to his gym in June 2024. Borrow the plan for 2025!
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A photo of Stan Skolfield and the title "The Cure for Summer Slumps in Gym Revenue."

The Exact Cure for Summer Slumps in Gym Revenue in 2025

This gym owner crushes it in June, when many others struggle. Here's an exact breakdown of Stan Skolfield's summer programs for kids.
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A proud gym owner stands with his hands on his hips in the gym.

When Big Revenue Meets Low Expenses

Your gym will sink if you spend all your profit. Here's how to drive up your margin so you can take home more money.
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