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A group of people cheer on a woman lifting a barbell in a functional fitness gym.

The Intramural Open: A Huge Revenue and Retention Win

If you give your clients a party they'll never forget and make them smile, they're going to be fired up to keep training at your gym.
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"The 2025 Intramural Open: Build Community, Retention and Profitability"

The 2025 Intramural Open: Build Community, Retention and Profitability

Coop shares how to make the 2025 Intramural Open a profitable and meaningful event that your members will never forget.
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A graphic showing three arrows leading to three piggy banks, with the text "3 profit pillars!"

3 Things a CrossFit Gym Did to Triple Owner Earnings

Exactly how The Tribe/CrossFit 3F crew boosted net owner benefit by 200 percent and how they plan to hit 400 percent.
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Co-owners of The Tribe CrossFit gym with title "How The Tribe Tripled Owner Earnings Without Adding Clients"

How The Tribe Tripled Owner Earnings Without Adding Clients

Adding more clients isn't the only way to increase profitability. With fewer than 200 members, The Tribe tripled its owner earnings.
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Chris Cooper holds a microphone and speaks in front of a Two-Brain Business banner.

Chris Cooper’s Top Tips for Success in 2025

Want to succeed in 2025? Two-Brain founder Chris Cooper has five things gym owners should do to grow their businesses.
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In a gym, red text shows "2025," with the first zero created by the end of a heavy barbell.

You’ll Supersize 2025 if You Do This

2025 is going to be your best year ever. Not because I pump your tires today but because you take action right now.
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