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Gym owner Mike Monaco next to the title "0 to 60% of Fitness Revenue: How a CrossFit Gym Added PT"

0 to 60 Percent of Fitness Revenue: How a CrossFit Gym Added PT

November 27, 2024 Podcast
Mike Monaco took his gym from parking lot workouts to a thriving 5,000-square-foot facility that generates over $420 per member per month.
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A fitness model performs a deadlift with very poor form.

Model Mistake: “We Don’t Sell Personal Training”

November 27, 2024 Gym Operations
No one is saying group classes are bad. But I am saying that some fitness clients prefer other options—premium options.
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Seven gym clients perform a box jump as part of a group fitness class.

Why Group Coaching Is Your Discount Option

November 26, 2024 Gym Operations
You don't need to ditch group coaching—but you should offer premium options for high-value clients who really want them.
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Big bag full of money next to title "When Every Client Pays You More Than $500/Month"

When Every Client Pays You More Than $500 a Month!

November 25, 2024 Podcast
With a mean ARM of $608 and an average client headcount of 58, the Top 10 ARM leaders set the bar and show what’s possible in a microgym.
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A group of fitness clients stand around a whiteboard in a gym as a coach explains the workout.

Six Key Stats—and How a Gym Owner Beat the Averages

November 22, 2024 News and Views
Review these industry-defining numbers, then make a precise plan to blow them away in your fitness business.
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John Franklin holds a microphone next to the title "4 Surefire Ways to Get More Members Without Discounts"

4 Surefire Ways to Get More Gym Members Without Discounts

November 21, 2024 Podcast
Attract high-value members who will stay for the long haul, instead of using discounts to lure in low-paying ones who won’t stick around.
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