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Chris Cooper holds a copy of Two-Brain's 2024 "State of the Industry" guide.

State of the Industry 2024: The Data You Need to Succeed

Two-Brain’s 5th annual “State of the Industry” report is designed to help gym owners evaluate their businesses and make strategic decisions.
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A picture of a bright, well-organized functional fitness gym.

The Trigger for Off-the-Charts Gym Metrics

It’s never a case of a gym owner “doing what I’ve always done” or randomly scoring a big win by accident. Grinding and luck are irrelevant.
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Gym owner Dana Fouche stands next to title "Top Gym Owner Shares Her Secrets!"

Focus and Accountability: The Golden Hour for the Win

Busy mom and multi-business owner Dana Fouche shares how she uses Chris Cooper’s Golden Hour to ensure she never lets her businesses falter.
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Bryce Broome smiles at a Tinker event in Columbus, Ohio.

Earning $100k 3 Months After Opening His Gym

Bryce Broome explains how he opened Souris Valley CrossFit with more than 50 members and reached a six-figure income in just 3 months.
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An empty gym with the words "Two-Brain Case Study."

Case Study: CrossFit Reform’s Incredible Transformation

How Eric Conner increased his revenue by 100 percent and doubled his take-home pay to become a certified millionaire.
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Fit man stands beside title "Want to make $100k? Here are 3 gym business models that work"

Want to Make $100k? Here Are 3 Gym Business Models That Work

Chris Cooper lays out three business models from gym owners earning $100,000 per year. Check them out and earn more at your gym!
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