“Flood your gym with leads”—it’s the siren song of marketing companies that promise the world to gym owners.
Many of these companies are full of it and won’t deliver much. Others will deliver leads—but do you even want a “flood” of ice-cold leads that are going to eat up your time as you chase them for minimal reward?
A sales rep’s time is valuable—and in many cases, the gym owner is the sales rep. So it’s better to spend sales time chasing warm leads.
At some point, you will have to work cold traffic, but unless you’ve created a monstrous marketing machine that’s been running hard for a while, it’s unlikely you need to drill a hole through the ice to start fishing. Warm leads can be found!
What if you could acquire about 30 very hot leads who already know about your business and are highly likely to purchase your services?
And what if you could acquire those leads in 30 days or less without running a single ad?
Getting 30 great leads in 30 days is very possible, and I’ve laid the entire plan out in a new guide. To get it, send me a DM or head to gymownersunited.com.
Here’s exact data on just one tactic when it was used once by a Two-Brain gym:
- 20 leads produced
- 5 free consultations booked
- 3 closed sales (with two ongoing conversations)
- $800 in front-end revenue
The Secret to Warm Leads
Paid ads produce leads—but often they’re cold. That’s why we tell gym owners to run up to four marketing funnels at once.
Here’s the “secret marketing strategy” that produces lots of hot and very warm leads:
In the referrals, content and social-media funnels, “costs” are mostly time or a cup of coffee. And these funnels generally produce top-shelf leads—especially the referrals funnel, which is a literal gold mine.
Seriously, I would take five referred leads over 30 leads from paid ads any day because I know referred leads are similar to my current members and almost certain to buy in free consultations.
My new guide focuses only on the referrals, content and social-media funnels, and I’ve got 10 tested tactics you can employ. You can use all of them or just hammer away on the one you like best.
We named the guide “How to Generate 30 Leads in 30 Days” because “30 in 30” is catchy. But you can generate way more than 30 leads if you really apply these tactics.
One 10-Lead Tactic
I’ll give you just one tactic here so you know this guide is legit: host a seminar in a client’s workplace.
The simple plan: Ask a client how you can help their coworkers. Offer to come by the workplace sometime for a short seminar on surviving stressful periods, developing healthy nutrition habits, and so on. Have people sign in with an email address so you can send a one-page free resource after the seminar.
Boom—that’s probably 10 leads right there. Could you run two more one-hour lunch seminars for other great clients? Yes.
And remember: Co-workers already ask your client Terry to carry their heavy boxes into the office, and they already ask Sam why she eats chicken breasts and veggies at lunch every day.
These people have already heard of you, and they know you produce results because they see Terry and Sam every single day. They also make about the same amount of money as Terry and Sam and travel in similar circles.
Get the Guide!
You can throw money at social-media platforms if you want leads—we teach gym owners how to do that when they need to and ensure they get ROI.
But if you’ve never presented a seminar at a client’s workplace, I’ll suggest that you’re targeting 20-degree leads in parkas when you have access to 80-degree leads in tank tops and flip-flops.
I know which group I’d spend my time on.
To get “How to Generate 30 Leads in 30 Days Without Paid Ads,” you have two options:
1. Send me a DM here (this is fastest way to get the guide).
2. Join Gym Owners United and check out this post.
Then you have two more options:
1. Use all 10 tactics, track your metrics and double down on the one that worked best.
2. Pick one tactic and go deep—but be sure to track metrics so you know when it’s time to change tactics.
The thing that isn’t optional: You must take action!
The tactics in my guide work. But if you read the guide without acting, your lead flow won’t improve. Get the guide and do something to generate leads today.
