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A closeup photo of a gym owner sweating as he focuses intensely on a task.

The One Skill Shared by Every Top Gym Owner

January 15, 2025 Personal Development
If you think you have ADHD but you don’t miss your workouts, you probably don’t have ADHD. You just need this skill.
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A photo of Chris Cooper with the caption "books you must read!"

Chris Cooper’s Top Books for Gym Owners in 2025

January 14, 2025 Personal Development
Take these books, find the one that you like the best, read it three times this year, take notes and take action—the last part is key!
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Speaker, author and online fitness trainer Jonathon Goodman pictured with his book "The Obvious Choice" and the title "Essential Business Lessons"

Essential Business Lessons: Jonathan Goodman on “The Obvious Choice”

January 13, 2025 Podcast
Jonathan Goodman, author of “The Obvious Choice,” knows what it takes to keep clients around—and it’s not long-term contracts.
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A smiling group of gym clients post as one of them snaps a selfie with a phone.

High-Octane Retention: Run a Fun Competition in March!

January 10, 2025 News and Views
Want to hold onto more members? Top gym owners use this simple event to dramatically boost length of engagement.
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Gym owner Brian Foley with title "The Event That Makes His Clients 3X More Likely To Stay Another Year"

The Event That Makes His Clients 3X More Likely To Stay Another Year

January 9, 2025 Podcast
Brian Foley shares how the Intramural Open is a retention powerhouse for his gym, driving significant indirect revenue.
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To happy people hold a plank position in a gym and exchange a high five.

Build Your Gym in the Open? Here’s How!

January 8, 2025 Gym Marketing
If you follow my plan, you'll improve retention, increase revenue and add more clients to your gym in February and March.
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