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A photo of lawyer Matthew Becker and the title "Descent Into Hell: Poor Partnership Planning Can Cost You Everything."

Descent Into Hell: Poor Partnership Planning Can Cost You Everything

It's not an exaggeration: If you don't plan your business structure carefully, partner problems can sink your gym.
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A photo of a gym staff member pointing to a quote bubble that says "I'm outtie!"

Action Plan: When a Coach Leaves to Open a Gym

This is a worst-case scenario for almost every gym owner. Here's why coaches leave, how to prevent it and how to manage departures.
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A black and white photo of a gym client leaving the facility after canceling her membership.

When You’re Bleeding Clients, Do This!

It’s time to fix your client churn problem for good. Here's Chris Cooper's detailed plan to help you do it.
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A photo of gym owner Erik Zeyher and the title "Life-Saving Lessons."

Life-Saving Lessons: Gym’s Instant Response Keeps Member Alive

Erik Zeyher recounts how his staff and members saved a life when a client went into cardiac arrest during warm-up.
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A closeup photo of an AED on the wall at a gym.

Warlock Athletics Saves Life of Member

Erik Zeyher's team and clients use an AED and CPR to revive a fallen member in New York within minutes of cardiac arrest.
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A happy gym owner jumps in the air outside to celebrate summer revenue totals.

Summer 2025 Revenue Won’t Suck (If You Do This)

Stan Skolfield shares the exact plan that added $37,000 of revenue and 227 clients to his gym in June 2024. Borrow the plan for 2025!
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