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A closeup image of a rusty, dirty, dilapidated elliptical machine at a gym.

Why “10 More Clients” Can Break Your Gym

December 24, 2024 Member Retention
Chasing a huge number of clients at your gym? Make sure you have a very firm foundation and sound business systems.
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Client headcount leaderboard pictured next to trophy and title "How Top Gyms Attract and Retain Members"

Massive Client Headcount: How Top Gyms Attract and Retain Members

December 23, 2024 Podcast
Some gyms have over 300 members and are still growing—but how do they do it? Hint: They don’t rely on low prices or flashy marketing.
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A closeup of several financial reports with the words "need help?" written on a pink sticky note.

P&L Primer: 3 Questions You Must Ask

December 20, 2024 News and Views
Do you ignore or evaluate your monthly accounting statement? Here's how to get much more from your numbers.
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Former gym owner John Franklin pictured next to money graph and title "Tax Strategies to Save Gym Owners Big Money"

7 Tax Strategies to Save Big Money as a Gym Owner

December 19, 2024 Podcast
Tax season doesn't have to be a headache. John Franklin shares seven tax strategies to help gym owners save stress and money.
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A man performs a bench press in a gym with the text "7 Tax Strategies."

7 Tax Strategies I Learned the Hard Way as a Gym Owner

December 18, 2024 Gym Operations
You can't avoid paying taxes, but you can minimize the amount of money you hand over to the government. Here's how.
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A gym owner uses a laptop and tablet to create a P&L statement for her gym business.

P&L Statements—Essential Insight for Gym Owners

December 17, 2024 Personal Development
A crash course in financial literacy for gym owners: Chris Cooper breaks down a profit-and-loss statement for a gym.
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