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Gym owner Brian Foley with title "The Event That Makes His Clients 3X More Likely To Stay Another Year"

The Event That Makes His Clients 3X More Likely To Stay Another Year

Brian Foley shares how the Intramural Open is a retention powerhouse for his gym, driving significant indirect revenue.
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To happy people hold a plank position in a gym and exchange a high five.

Build Your Gym in the Open? Here’s How!

If you follow my plan, you'll improve retention, increase revenue and add more clients to your gym in February and March.
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A group of people cheer on a woman lifting a barbell in a functional fitness gym.

The Intramural Open: A Huge Revenue and Retention Win

If you give your clients a party they'll never forget and make them smile, they're going to be fired up to keep training at your gym.
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"The 2025 Intramural Open: Build Community, Retention and Profitability"

The 2025 Intramural Open: Build Community, Retention and Profitability

Coop shares how to make the 2025 Intramural Open a profitable and meaningful event that your members will never forget.
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A graphic showing three arrows leading to three piggy banks, with the text "3 profit pillars!"

3 Things a CrossFit Gym Did to Triple Owner Earnings

Exactly how The Tribe/CrossFit 3F crew boosted net owner benefit by 200 percent and how they plan to hit 400 percent.
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Co-owners of The Tribe CrossFit gym with title "How The Tribe Tripled Owner Earnings Without Adding Clients"

How The Tribe Tripled Owner Earnings Without Adding Clients

Adding more clients isn't the only way to increase profitability. With fewer than 200 members, The Tribe tripled its owner earnings.
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