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In an access gym, a personal trainer reviews a coaching plan with a client.

How to Increase Access Gym Revenue by Adding Coaching

January 16, 2025 Gym Operations
Boost your access gym's revenue and retention by adding coaching programs like personal training, group fitness and nutrition.
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"Top Books for Gym Owners: Chris Cooper's Complete List" next to covers of books for entrepreneurs and gym owners

Top Books for Gym Owners: Chris Cooper’s Complete List

January 16, 2025 Podcast
Chris lists his top book recommendations for gym owners in 2025, unpacking the lessons he learned and how to apply them to grow your gym.
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A closeup photo of a gym owner sweating as he focuses intensely on a task.

The One Skill Shared by Every Top Gym Owner

January 15, 2025 Personal Development
If you think you have ADHD but you don’t miss your workouts, you probably don’t have ADHD. You just need this skill.
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A photo of Chris Cooper with the caption "books you must read!"

Chris Cooper’s Top Books for Gym Owners in 2025

January 14, 2025 Personal Development
Take these books, find the one that you like the best, read it three times this year, take notes and take action—the last part is key!
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Speaker, author and online fitness trainer Jonathon Goodman pictured with his book "The Obvious Choice" and the title "Essential Business Lessons"

Essential Business Lessons: Jonathan Goodman on “The Obvious Choice”

January 13, 2025 Podcast
Jonathan Goodman, author of “The Obvious Choice,” knows what it takes to keep clients around—and it’s not long-term contracts.
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A smiling group of gym clients post as one of them snaps a selfie with a phone.

High-Octane Retention: Run a Fun Competition in March!

January 10, 2025 News and Views
Want to hold onto more members? Top gym owners use this simple event to dramatically boost length of engagement.
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