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A fit woman in workout wear smiles as she signs up to join a gym.

“My Staff Member Made All the Sales”

October 4, 2024 News and Views
Top gym owners share a common trait: They don't do it all themselves. Instead, they hire, train and reclaim their precious time.
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A photo of gym owner Brian Foley and the title "Closing King Shares Secrets of Airtight Gym Sales Funnel."

Closing King Shares Secrets of Airtight Gym Sales Funnel

October 3, 2024 Gym Marketing
Brian Foley explains exactly how his gym in Ireland, Activate, managed to land 22 new clients in July with a leak-proof sales funnel.
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A displeased woman holds a phone and a credit card with the caption "not impressed by your ads."

5 Reasons Your Facebook Ads Aren’t Working (and How to Fix Them)

October 2, 2024 Gym Marketing
If you’re doing something wrong, don’t take it personally. Every novice marketer has made these expensive mistakes.
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A photo of a toned, muscular back in a gym, with the words "book a free consultation today!"

Paid Ads and Gyms: What You Need to Know

October 1, 2024 Gym Marketing
We teach gym owners how to be scientific about ads so they get real results and know they aren’t wasting money.
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A photo of John Franklin with the title "Why Run Paid Ads? (And How to Know You're Not Wasting Money)."

Why Run Paid Ads? (And How to Know You’re Not Wasting Money)

September 30, 2024 Gym Marketing
When done properly, advertising is an investment, not a cost. Here's how to ensure your ad dollars generate a clear return.
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A fit-fluencer films a selfie-style video in a gym with another member walking around the background.

1 in 4 People Won’t Go to Your Gym for This Reason

September 27, 2024 News and Views
You can do everything else right, but if you make this mistake, a significant number of people will choose to train at home.
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