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Co-owners of The Tribe CrossFit gym with title "How The Tribe Tripled Owner Earnings Without Adding Clients"

How The Tribe Tripled Owner Earnings Without Adding Clients

January 2, 2025 Podcast
Adding more clients isn't the only way to increase profitability. With fewer than 200 members, The Tribe tripled its owner earnings.
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Chris Cooper holds a microphone and speaks in front of a Two-Brain Business banner.

Chris Cooper’s Top Tips for Success in 2025

January 1, 2025 Vision
Want to succeed in 2025? Two-Brain founder Chris Cooper has five things gym owners should do to grow their businesses.
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In a gym, red text shows "2025," with the first zero created by the end of a heavy barbell.

You’ll Supersize 2025 if You Do This

December 31, 2024 Vision
2025 is going to be your best year ever. Not because I pump your tires today but because you take action right now.
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"Reflect, Plan and Win: Chris Cooper's Year-End Message to Gym Owners"

Reflect, Plan and Win: Chris Cooper’s Year-End Message to Gym Owners

December 30, 2024 Podcast
Chris Cooper guides gym owners through a year-end exercise to analyze their wins and losses and lay the foundation for a successful 2025.
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A photo of gym owner Torben Keller of CrossFit North 579 and the words "he wants fewer members?"

Our No. 1 Gym for Client Count Is Shrinking on Purpose?

December 27, 2024 News and Views
Two-Brain’s No. 1 gym for client count—741!—is going to reduce total members, cap membership and raise rates.
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Gym owner Torben Keller next to title "741 Clients: All the Secrets from CrossFit North 579"

741 Clients: All the Secrets From CrossFit North 579

December 26, 2024 Podcast
Torben Keller shares how he built a thriving, 741-member gym with multiple revenue streams and an unbeatable client experience.
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