Blog

Transform your gym
in 5 minutes a day.

Get the no-BS morning newsletter read by 30,000 gym owners.

Scale next to title "Profit Made Simple: Master Your P&L for Gym Growth"

Profit Made Simple: Master Your P&L for Gym Growth

Chris Cooper helps gym owners take control of their businesses with a simple tool: the profit and loss statement (P&L).
Read More →
A robot hand holds a Christmas ornament with the words "yes, we have gift certificates."

Use an AI-Generated Gift List to Sell Gym Services

Do people know your gym has gift certificates? Use your mailing list to sell more services this holiday season.
Read More →
Annual calendar next to title "Elite Annual Planning: How Top Gym Owners Plan to Thrive in 2025"

Elite Annual Planning: How Top Gym Owners Plan to Thrive in 2025

Tinker leader Joleen Bingham reveals how top gym owners use strategic planning to achieve financial freedom and personal fulfillment.
Read More →
A man and a woman at a gym with the caption "she really wants him to join your gym."

Annual Plan Essential: Bring-a-Friend Events

In the best gyms, every new client represents two or more new members. Here's how to get clients to bring their friends.
Read More →
An empty gym with the caption "need leads in 2025?"

Annual Planning: Fix Your Marketing Funnels

Chris Cooper lays out four critical questions you must answer if you want to add members to your gym in 2025.
Read More →
Two-Brain's 2025 Annual Plan guide for gym owners next to the title "Want a Thriving Gym in 2025?"

Want a Thriving Gym in 2025? Here’s the Exact Plan to Follow

Chris Cooper breaks down the exact strategies gym owners can use to grow their gyms in 2025, from habits challenges to goal reviews.
Read More →