When I published “The Golden Hour,” last year, I called it a prescription for daily action.
That’s because books you read don’t grow your business.
Your business will only grow if you read a book and take action.
Will you acquire knowledge and sit on it or use it to do something?
The top 12.5 percent of gym owners in our mentorship practice can focus: They do the right work at the right time, they do it fast, and they don’t stop doing the right work.
They move—daily, and with great purpose. Maybe even urgency in some cases. And their businesses grow much faster than the industry average. They reach $100,000 in earnings and achieve millionaire status far faster than other entrepreneurs.
I wrote “The Golden Hour” to prompt clear, regular action: Use one hour a day to grow your gym forever.
I laid out an exact plan for that hour and then listed exactly what to do on each day of the week.
I’ve run several Golden Hour challenges for gym owners—both Two-Brain clients and members of our Gym Owners United group—and I’ve been inspired by the results.
I’ll share these quotes from real gym owners with you today so you can see what will happen when you focus and take action.
When Gym Owners Take Action
The Golden Hour “has allowed me to work on growth tasks, which has led to the following metrics improvements over the last five months: revenue from $14,800 to $19,300, no change in reoccurring operating expenses, owner hours down from 170 per month to 130, last four months are profitable, gained extra 20 clients.”
“17 percent revenue PR, 39 percent net owner benefit PR.”
“There’s no bad hour because it’s about the reps. … I know my mentor will help adjust when needed, and I know I’ll get better. More than anything, I know I just need to keep doing it. It’s the long game, and because of that I don’t really care if any metrics go up immediately … because I know they will.”
“I know I’ll be a better person, husband, dad, coach, owner from the journaling. I’ll get a clearer idea of what I want out of life and therefore my business. I’ll get to work on things I want to, and I’ll work on things I don’t want to because it gets me where I want to be.”
“As business owners … we rarely have the time to sit in clarity (until we learn to). The Golden Hour gives that clarity … the more you do it. It builds momentum.”
“It helped me with my morning routine so much, and I’m now regularly posting blogs each week and one to two daily posts for the gym and volleyball academy. I’m starting to lead to more conversations.”
“Consistently reaching out to past members as far back as we can track with personal emails or texts led to some good conversations—no members returned just yet. However, I know I’ll make contact with 500+ more members than in any previous year. Doing the boring work, confident it will pay off.”
“Super consistency with content! Since starting the Golden Hour in October, there was not a single day of missed content, and since both (my partner) and I are doing it, we are publishing two blog posts per week, which I now use in my email marketing. … We are communicating regularly with our email list of 2,600 people.”
“Because of the Golden Hour I now have new blogs, everyday social media plan and email marketing all working smoothly and effortlessly because they are planned in advance. I almost always smile and surprise myself when I see a post on our Facebook because I scheduled it seven days ago and forgot about it.”
“More consistent contacting of leads and member check-ins, which was sporadic before the Golden Hour. It also helps me build out this task as a role for someone else in the future (I know how much time it takes and exactly how to do it and where to track it).”
“I Know It Works”
“I know it works. We hovered around 90 members for a bit to now 114 since Coop’s book has been published.”
“It’s changed my mindset and allows me to get more work done that’s actually productive toward growing our business.”
“I kept track of all my metrics and sales from October. As long as I was consistent, my Golden Hour EHR was $138 per hour.”
“More conversations equal more sales. Having designated times throughout the week where I’m talking to either current members or leads has been a game changer. For current members, it’s celebrating wins, getting testimonials or getting them re-engaged in their fitness. For prospects, it’s utilizing our lead list more effectively, nurturing new leads to book more (free consultations) and therefore more sales.”
“We are starting to have a ‘who is gonna lead all of those PTs?” problem now because of the Golden Hour. I am not complaining!”
“I have the most gorgeous Google Sheet to track leads, populated by automations from Facebook and website leads, but I was not following up with them well enough—until now!”
“A week’s worth of social media posts done, Google Business Profile updates done, blog post, email scheduled.”
“Got a member back and a new lead from another.”
“I mined (leads) over the phone today. Getting better at calls slowly. Have the rest of it dialed in but always procrastinated on calls. Got one (free consultation) scheduled!”
“I emailed five former members (who I’d love to see again). Having coffee with a current member at 9.”
“It’s now automatic for me to come home and take the time for my Golden Hour, no matter the hour. … Let’s keep these good habits going!”
“At first, I thought, ‘OK, today’s not the day. I’ll just do it tomorrow.’ But then I caught myself—no, I needed to do it today. This would be a game-changer for my mindset because problems and unexpected challenges will always come.”
“I had to wait until almost 9 p.m. after battling through sickness to make it happen, but I did it!”
“Today was crazy with an event but still managed to clock in those marketing reps!”
“Been knocking it out every day and loving it!”
“The first lead I contacted signed up for online training. LOL. That was worth it!”
“Started so Many Conversations”
“Momentum is amazing!”
“Started so many conversations today that I have been glued to my CRM, but that’s OK because those conversations are going to eventually turn into conversions!”
“Texts and emails have yielded one (free consultation) this far.”
“Five calls, four (free consultations) booked.”
“This was a great one for me. I have been procrastinating the living daylights out of setting up goal reviews, so this was just the little spark I needed to get started.”
“Thanks to the Golden Hour action yesterday and a couple of messages back and forth, we’ve got one more (free consultation).”
“This challenge is proving to be exactly what I needed. I used to write all the time. I enjoyed it and I was good at it. Then, I dunno, life? I published my first blog for the challenge yesterday/today, and the feedback has been wonderfully positive so far.”
“One former member … signed up this morning from sending her a message on Instagram.”
“Did some work in advance today since I’m taking almost two weeks off for vacation in January. All blog articles, newsletters and posts for January are done.”
“I have six blogs a week for the entire month scheduled.”
“I have posted my podcast and created a blog for it today and have three more blogs lined up for this week—all blogs I plan on repurposing next week for social media!”
“Put our podcast transcript into ChatGPT to produce four more pieces of content, then finished our annual plan in Canva and started working on setting goal reviews up in Kilo!”
“Spent time editing and preparing to publish six videos for a series we are doing with a local partner.”
Your Golden Hour Starts Now
The theme that connects all these quotes: using one hour every day to do the right work to build a business.
I want these same results for you.
You’ve got three paths:
1. Join Gym Owners United and do the Golden Hour Challenge I ran in November—the first post is here, and you can find the rest easily.
2. Get “The Golden Hour” and use it to start taking action.
3. Work one on one with a mentor who will help you use your Golden Hour to grow your gym. This is the fastest way to reach $100,000 annual earnings and attain millionaire status. To talk about this plan, book a call here.
Here’s my advice: Start a timer for 60 minutes. You have one Golden Hour to make a decision that will change your life.
Make a choice and take action today!
