By Bryce Broome, Souris Valley CrossFit
My name is Bryce Broome, and I own Souris Valley CrossFit in Minot, North Dakota.
This is my story.
So when I started with Two-Brain, I had just become jobless. I was looking for a building. I didn’t really know how to make an LLC or do anything on the business side of how to start a gym. So I started with Two-Brain.
My first thing was to try and get a business loan. I didn’t know how to do that. So read a couple of modules and took the template from Two-Brain and created my own.
And it’s like cheating on homework. You just copy, paste and put your own stuff in. It was awesome. When I took that to the bank, I tried to make it as detailed as possible. So when I went and asked for money from them, they were just like, “People who ask for millions of dollars don’t do it this well, so we’re just gonna give you the amount that you asked for.” So that was awesome.
And then from there I basically learned everything. I was hooked up with Kourtney Brownlow, who’s been instrumental in teaching me how to start a gym.
Opening With 50-Plus Members
When I got the loan, we started doing build-out stuff, and we started up with our Founders’ Club, just like the Two-Brain model.
My mentor helped me open with over 50 members. That was absolutely crazy to me. I expected to grind it out and be like, “All right, we’re gonna take some losses and stuff.” But it just helped us reach out to the community and start off in a good spot.
In the first month of opening, I matched the salary of my previous job. And then within three months I had reached $100,000 net owner benefit, which was crazy to me. Everything happened super, super fast.
Then within eight months I was able to join the Two-Brain Tinker program just to just learn more. It allowed me to be like the little kid when you went and did a camp with a pro baseball player, to look up to people who’ve done it, who’ve hit $100,000 net owner benefit, who’ve hit the million-dollar mark.
Dreaming Big
It’s given me a dream—something to look up to and something to follow and to learn from. And I really wouldn’t have been able to do it without Two-Brain—definitely my coaches were there with me every step of the way.
A mentor has been instrumental for me because I was a brand new startup business. I knew that I needed someone who’s done it before, and they’ve pointed me in the right direction and taught me and put me in position to be where we’re at today—whether it’s from startup to “how do you develop a staff?” and “how do you continue to scale?” and “how to balance starting a business if you want to train?”
It’s been the best decision for me and my family because it’s put us in a great position to learn and be successful.
Souris Valley CrossFit Profile
Brand: CrossFit
Model: Prescriptive Model—group plus personal training plus nutrition/retail/events.
Location: Minot, North Dakota
Space/Lease: 2,700 square feet at about $3,000 per month
Staff: Bryce plus two part-timers who clock 60 hours and 40 hours each every two weeks
Client Count: 106
Average revenue per member: $285
Free consultation close rate: 80-85 percent
Schedule: 6 group classes a day with about seven people in each
Approximate 2024 Revenue Breakdown
- 70 percent group
- 20 percent personal training
- 2 percent nutrition
- 8 percent approx. comes from retail and special events
Adapted from two interviews at the 2024 Two-Brain Summit.
