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How to Convert Traffic From Your Website

If you are running any kind of paid advertising campaign – Facebook ads, Instagram, Google – you are going to see an increase in website visits. We want to make sure we are taking advantage of all of this new website traffic.   A great way to get more of the people who are landing on your website into your sales funnel is with a contact capture form… but what’s the best way to do that? If you need help with lead capture strategies, book a call with a mentor!If You’re new to Two-Brain, click here.  
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How To Manage Your Time Better

by Anastasia Bennett, TwoBrain Mentor We all have the same 24 hours in a day, so why does it seem like some people have more? One of the most common questions that I get asked by entrepreneurs is, “How can I get everything done in the time I have?”   Most of my clients feel so overwhelmed by running a business and looking after their family that they often think they don’t have time to look after themselves.   When you learn good time management skills you will feel less pressure, less anxiety, and a sense of mental freedom to make right decisions. What does this mean? It means you are more productive and less stressed.   Here are some of my favourite tips to help you manage your time more effectively and efficiently:   Prioritize “Bad ideas don’t kill businesses; too many good ideas kill businesses.”   Too many ideas can cause mental clutter. It’s important to understand that not every idea has to be acted upon. Just because someone else is doing it doesn’t mean that it’s right for your business, so ask yourself: “Is this going to help me get closer to my vision?” You need to figure out which of your ideas or projects are important for your business and what impact they will have.   Stay focused Many people don’t realize that focus, not great ideas, is responsible for success.. Work on one task at a time and avoid over-committing yourself.  Ask yourself, “how much time do I have to complete this task?”  instead of “How long should it take to complete this?” Your decision should be based on the time available. Start with the smallest, fastest task that you can cross off your list first.   Learn how to concentrate on one task and block everything else in order to complete and move on to the next one.   Direction   Lack of direction ...
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Don't Fear The Cyber

She came into the gym crying, and told me she had to cancel her membership.   “Why?!” I asked, immediately panicking. She was one of my best clients!   “My husband bought me a treadmill. It’s really expensive. I don’t like it. But I feel like I have to use it.”   I never saw her again.   I used to hate it when a client bought a treadmill. When FitBits showed up after Christmas, I could barely stop myself from ranting about wasted money. And when Orange Theory started touting heart rate as the primary metric of fitness, I probably wrote and deleted 50 blog posts. I saw these things as a replacement for true fitness. They were all taking up time, energy and money that my clients could have spent on better stuff, like CrossFit.   Then I grew up a little, and started realizing that the tech wasn’t my competition. In fact, it could be part of my program. If you’re running a prescriptive model in your gym, all of the stuff I’m about to share can fit under your coaching umbrella.   (If you’re not using the Prescriptive Model, this is the best time to learn it. Book a free call with a mentor to talk about it here.)   What follows is a long post about the tech most likely to touch your gym in 2019. I get into neurochemistry, wattage measurement and even microfibers. It might be too long. But I want you to know what you’re up against–or, if you’re in the TwoBrain family, what your new position of leverage might be.   The Delivery of Fitness is Changing. But our brains aren’t. Dopamine is the “happy” chemical. It’s triggered by feelings of success, but only when combined with novelty. Running the same 5k time over and over doesn’t trigger dopamine. Doing the same bench press workout more than three times doesn’t trigger ...
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How to Attract New Members During the Holidays

Holidays are tough for us in our industry. Speaking from personal experience, we get hit with a lot of “hold” requests and cancellations during the Holiday season.  At our NYC location, it’s really difficult to get new signups during the end of November and into December because prospects have a hard time rationalizing the idea of starting a monthly membership when they know they are going to leave town for 7-10 days to visit family. So what can we do, does it make sense to spend money on ads to attract new clients during a time when many people are less willing to commit to a membership? If you need help optimizing your sales funnel, book a call with a mentor!   Two-Brain clients – click here.   If you’re new to Two-Brain, click here.
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How (And Why) To Thank Small Businesses

If you own a small business, you can share this with your local community. At TwoBrain, we’re here to serve YOU, because we believe in your mission to serve THEM. Thank you. Copy and paste the below text into your blog. Feel free to use our picture, or your own. Want more help? Click here to book a free call with a TwoBrain mentor.   The industrial economy is over.   For many reasons, that’s a good thing. Heavy industry is a big polluter. Heavy industry relies on humans behaving like cogs in a wheel. Heavy industry suppresses the earning potential of the workforce. But heavy industry also provided good jobs, with health benefits and a way to stop working at age 65. As industrial jobs disappear, so do the securities they carried.   The only ones who can fill that vacuum–creating jobs, filling vacant buildings and pushing the economy forward–is entrepreneurs. Today, “Small-business Saturday”, is their day. Here’s why you should care.   64% of new jobs come from small business in the US. In Canada, 87.7% of new jobs come from small businesses. These trends are rising. Your kid will probably work for a local entrepreneur, or become an entrepreneur themselves. Local entrepreneurs give more to local charities. Local entrepreneurs support other local entrepreneurs, creating a cascading effect. Small businesses pay more in local taxes than you do. Small business owners pay their staff far more than they pay themselves. Small business pulls money INTO your city. Big business pulls it OUT. Small business creates sixteen TIMES more patents than large business does. That means more innovation, more future security, and more jobs.   But the real reason: the local business owner has probably been up since 5am, getting ready to serve you. They’ll probably still be going after you’ve had your dinner. They probably make less than you–for now–and they’re probably wondering if they’ll still be open ...
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The Lineage of Mentorship

I just got a new business mentor. I’ll tell you about her in a moment, but I want you to know where I’m coming from first.   My first real mentor was an operational expert. Denis had already turned around several huge industrial companies. He was on the team featured in “Good to Great” (the Kimberly-Clark story). Then he led an employee buyout of a huge lumber producer. Then he turned around our local steel mill. Then he decided to leave a legacy by mentoring five local entrepreneurs before he retired. I was one.   In 2008, I thought I needed more marketing. What I really needed was to turn my project into a profitable business. Denis did that, I wrote a book about it, and life’s been better because of it. The changes I made with Denis’ mentorship are what make my lifestyle possible today, ten full years later.   My second mentor was growth-focused. Dan helped me take TwoBrain from infancy to a multi-million-dollar worldwide movement. We have powerful mentors on three continents, and nearly 500 clients. We’re attracting entrepreneurs outside the gym industry. Our processes aren’t perfect (yet) but they create a LOT of joy for our clients, and most say we change their lives.   Now, with a huge team of big thinkers, I know I need to grow as a leader. So I sought the mentorship of Marcy Swenson, and the team is already seeing the benefits.   I met Marcy in San Francisco a few months ago. She was the mentor for my own mentor at the time, and I immediately recognized the reason: she’s very different from Dan (and very, very different from me.) I’ll share her lessons soon.   Each builds on the one before. Marcy’s lessons, in 2008, wouldn’t have saved my gym. But they’re exactly what I need NOW.   What’s really important here is that every mentor I have–or ...
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