To grow your business, you need to buy yourself time. That means replacing yourself in front-line delivery roles—at least for a while. Make sure that person is as good as—or better than—you.
The CEO job is one that you probably weren't prepared to take when you opened a gym. You've had to learn an entirely new skill set. No matter what new roles your staff members fill, they'll have to learn how to do them, too.
Chris Cooper and sales expert Joe Marcoux discuss the challenges entrepreneurs face with sales, how to get over the "slimy salesman" mindset and how to prepare for and deal with objections.
The stuff that makes you a good coach doesn't really make you a good business owner. If you're not training your sales process, you are the biggest barrier to entry in your gym.
