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How to Hire Coaches (Without Hurting Yourself)

To grow your business, you need to buy yourself time. That means replacing yourself in front-line delivery roles—at least for a while. Make sure that person is as good as—or better than—you.
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Upgrading Your Team

The CEO job is one that you probably weren't prepared to take when you opened a gym. You've had to learn an entirely new skill set. No matter what new roles your staff members fill, they'll have to learn how to do them, too.
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The Sort of Secret Super Hack for Effortless A/B Testing on Facebook

A/B testing is the latest hot trend in the advertising world. Here's what it is, how it works and whether you should be doing it.
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Sales Secrets: Handling Objections, Building Value and Role Playing With Joe Marcoux

Chris Cooper and sales expert Joe Marcoux discuss the challenges entrepreneurs face with sales, how to get over the "slimy salesman" mindset and how to prepare for and deal with objections.
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The Real Barrier to Entry

The stuff that makes you a good coach doesn't really make you a good business owner. If you're not training your sales process, you are the biggest barrier to entry in your gym.
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Pat Sherwood: The Diabolical Science of Suffering, SEALs and Snatches

Sean Woodland speaks with CrossFit OG Pat Sherwood on BUD/S, becoming a CrossFit media professional, programming and fatherhood.
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