Last week, I told you why I started a gym: to create freedom for my family. Today, I’d like to introduce you to my larger family. Years ago, a physiotherapist told me, “If you care about your health, then you have to care about the health of the people around you. And if you care about their health, then you have to care about the city.” I started the gym to take care of my family, and help my wife achieve her goal at the same time. But I started TwoBrain to help my larger family: other first-time entrepreneurs who had opened a gym. I knew what they were going through, and the camaraderie of the early days of CrossFit affiliation encouraged me to share all the mistakes I’d made. You’ve probably heard the story ad nauseam: I hit bottom, found a mentor. Posted the mentor’s lessons on a blog called DontBuyAds.com every day for four years. Answered a call to mentor a couple of gym owners through a website company. Published three books about gym ownership, added a few dozen videos and articles to the CrossFit Journal, and continued to publish love letters to gym owners every day. But the story I haven’t told is why I founded TwoBrainBusiness.com; why we keep producing free stuff every single day; and why I’m more committed than ever before. In early 2015, while still mentoring gyms through a website company, I built a 14-hour online course around the conversations I’d been having. While every gym is different, certain work has to precede other work, and I recorded videos, wrote lessons and built templates around these foundations. I was the guy on the videos and the guy behind the lessons. I thought we could help more gym owners by selling the video course for less. And with a waiting list, selling a course as an alternative to ...
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