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Pat Sherwood: The Diabolical Science of Suffering, SEALs and Snatches

Sean Woodland speaks with CrossFit OG Pat Sherwood on BUD/S, becoming a CrossFit media professional, programming and fatherhood.
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The Secret Sales Script

The fastest way to increase your sales conversion rate is to practice selling. That means getting your reps in. Just like there's no secret program or diet, there's no secret sales script. Just reps.
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A black and white close-up image of a thin crescent of the moon.

The Dark Side of Your Business

In the fitness business, you have to sell most people on doing something they don't like. Then you have to sell them on the idea that they will like your service better than the alternatives. Then you have to sell them on value. And then you have to sell them on continuing—every damn day.
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"Your Gym Sucks": How to Deal With Comments on Facebook Ads

Haters gonna hate; trolls gonna troll.
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On a red background, a white gift box sits opened with the word "clarity" inside.

Clarity: The Greatest Gift You Can Give

Everyone around you wants you to be reliable: to do things the same way every time. They want you to be clear and help them gain direction in their lives through your expertise. This is how to do it.
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Clarity: The Two-Brain Growth ToolKit and Mentorship

Chris Cooper breaks down the revolutionary Two-Brain Growth ToolKit, a step-by-step guide to wealth for business owners.
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