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Episode 155: The Intramural Open

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Lead Magnet Success Quickstart Guide Part 3 FINALE!

This week’s edition of Marketing Monday will be a follow up to last week’s lesson on lead magnets. If you didn’t get a chance to check out Part 1 or Part 2, CLICK HERE for Part 1 or CLICK HERE for Part 2 to catch up! Otherwise, keep reading… We’ve been learning a lot about Lead Magnets.  We learned that the first step to generating more leads is – you need to have something on your website that entices people into opting-in and that get’s the conversation started. Next, we talked about how you can generate opt-ins for free by simply posting on your business’s Facebook page. In this week’s video, you’ll learn how to expedite the lead generation process and how you can 3x your opt-in rate with paid client attraction and lead magnets.
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Why I Started A Gym

At TwoBrain, we teach that successful entrepreneurship creates freedom. Freedom means the ability to choose: will I coach classes today, or not? Will I sleep in, or get up early? Will I mop the floors, or will someone else do it?   But successful entrepreneurship also means freedom for the people you care about most.   I opened a gym because I had to. I wasn’t under the impression that it would be easy, and I didn’t even have the CrossFit brand to lean on.   In 2005, I was a personal trainer at a small facility. I worked with 6-12 clients every day, one on one. I was paid around $20 per hour. Go ahead and do the math. My wife, Robin, had a great job. She loved her company and she was paid around 3x what I was. She liked her coworkers and she liked driving new cars around every day.   Then we had Avery. And built a new house out in the country. Life went from great too amazing. And then, when Avery turned one, it got really tough.   In Canada, new moms take a full year off work. And after a year, Robin went back to work. She struggled. I struggled too: I cried when I dropped Avery off at daycare, because she was a shy baby. One month after her return to work, Robin said: “I just want to be home with her.” And I realized that I wanted the same thing.   The problem was money: I didn’t make enough. After one 13-hour day without a break from coaching, I added up my share of the revenue and realized it wasn’t enough. I had no choice but to start my own business.   Keeping one partner home is expensive, but it also meant I could work 80 hours outside the home while she worked in our home. We both understood what was ...
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How To Make The Open Easier

The Intramural Open is the best thing many gyms do all year. That doesn’t mean it’s easy. The CrossFit Open is 5 weeks of extra classes, extra organization, extra stress. Clients are in an anxious state; coaches are overworked; and you’re adding more of everything to your plate. As a gym owner, I love and loathe the Open at the same time. I’ll do anything to help my clients feel amazing. And if I can find a way that makes it easier on my staff, I’ll do it. So here are my tips, and over a dozen tips from the TwoBrain family: Get more judges than you think you’ll need. Offer to pay for the judges’ course AND give a pound of coffee to any member willing to take it. If you can fit 1-2 more athletes into each heat during your Open tests, everyone will get home faster. Run Friday classes as “Open Workouts”. Even those who aren’t registered still do the workouts with those who are. Avoid the chaos of a separate programming stream. If an athlete needs to test outside of a normal class time, they can buy a 1:1 session to do so. Post heat signups in advance. First come, first served. We use a whiteboard: we count up the judges in attendance, and open that many spots per heat. When the athletes walk in, they put their name in the earliest heat available. We allow 3 minutes’ break between heats, and we stick to the schedule. Any professional event will do the same. Delays and disorganization don’t help anyone. Don’t allow free “do-overs”. I don’t think anyone should do an Open workout twice unless they’re trying to qualify for the next level, but that’s just me. We allow anyone who wants to “re-test” to do so…if they buy a punch card for extra classes. It’s not about the extra $15. When we allowed athletes to ...
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Systems: Simpler Is Better (Until It's Worse)

Occam’s razor is a philosophical principle that means, “If there are two explanations for something, the simpler one is probably correct.” My first staff handbook was 18 pages. I was proud of it. It solved most of the problems in my business; bought me the time to fix the next problems; and improved our clients’ experience at Catalyst. Over time, the staff handbook grew: first to over 40 pages, then to almost 150. We had the entire MindBody Staff Guide in there. My idea was: “Answer every possible question in one document.” And there’s nothing wrong with that idea–until there is. One day, a coach asked how to enter a new client in our billing software. I said (triumphantly!!!): “It’s all in the staff playbook! Just follow the steps!” She said, “I looked in there, and couldn’t find it.” I said, “Did you try the search feature?” She said, “How do I do that?” So we spent the next half hour searching through the staff handbook. It would have been faster to just do it for her. And the next time there was a problem, that’s what I did. The staff handbook got shoved away, and we rarely used it. Staff reverted to asking me for help on every little detail–even though 90% of them were in the book! Even worse, as our software usage grew from a spreadsheet to MindBody, then SocialWOD, then MailChimp, and on toward infinity, the book got thicker. That means it got harder to use. And on down the spiral we went… The age-old rule of writing is “write drunk, edit sober.” That means it’s important to get everything out without interruption or roadblock. But then it’s equally important to cut out duplication and extra language. Perhaps it’s MORE important. When I was hired by CrossFit Media to write monthly pieces for the Journal, Lisbeth Darsh gave me a book. It was called “On Writing Well” by William Zinsser. The book ...
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Episode 152 – UpLaunch

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