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The Value Ladder

The secret to entrepreneurship is moving from “doing the job” to “owning the business.” Here are the exact steps to making the transition.
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A clipboard with the Two-Brain Business logo and the words "daily directive."

Daily Directive: Aug. 3

Chris Cooper shows you how to calculate your "effective hourly rate"—and explains why entrepreneurs need to know this critical number.
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Picture of Julie Johnston with title text reading "Free Advertising: Yes, It’s a Thing (and You Can Get It)"

Free Advertising: Yes, It’s a Thing (and You Can Get It)

How to get more clients and increase revenue without spending a dime.
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Hands working on an engine at a garage

How to Invest Your Time

Calculate your "effective hourly rate." The answer might be scary, but entrepreneurs need to know this number so they can build on it.
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A woman prepares to lift a barbell, with the words "Two-Brain Business Daily Directive" as a caption.

Daily Directive: July 31

Stressed, worried or tired in the COVID Crisis? Go coach. Throw everything you have into the next client session.
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On a green background, the Two-Brain logo and the words "daily brief."

Daily Directive: July 30

Take the 28-Day Virtuosity Challenge and learn to increase the value of your coaching by expanding your focus.
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