Your local connections form a web that can be your trampoline—or your safety net.
All the people around you are on their own little islands. And they’ll stay there unless you connect them—because no one else will do it.
You can grow your business using your local connections in:
- Health care
- The social community
- Music (no joke—I’ve done it with guitar lessons)
Here’s how I’ve leveraged local connections to grow my gym in each case: “Making Local Connections: Your Ecosystem.”
Ask 10 clients “who is your doctor?” and “who is your chiropractor?” Contact those health-care professionals, let them know you’re working with their clients, and give them progress reports.
Establish trust by sharing information. If your client has to sign a “release of information form” first, that’s easy to create.