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Episode 155: Driven Nutrition, with Jason Rule

February 14, 2019 Gym Operations Podcast
Announcer:                            00:02                       Welcome everyone to to brain radio. It is our mission at TwoBrain is to provide 1 million entrepreneurs the freedom to live the life that they choose. Join us every week as we discover the very best practices to achieve perfect day and move you closer to wealth. Announcer:                            00:26                       This episode is brought to you by ForTime Design. The real focus of this episode is talking about the value of your time. Is it worth it to outsource your programming and what I started to bring business.com to bring coaching.com I built these sites myself from scratch because I wasn’t satisfied with what else was out there. It’s important to know how to build a website yourself. It’s important to know how to change your own oil. It’s important to know how to rotate your own tires, but the value of your time is what’s most important. I’m not a graphic designer, I’m not a website designer and so I trust liquid state design to take care of all this stuff for me. Check them out. Toxic Teresa, they do some pretty amazing work and a lot of two brain gyms are already using them. To huge advantage in their local market. Greg Strauch:                        01:10                       All right. I’m here with Jason Rule, owner of Driven nutrition. Jason, how are you? Jason Rule:                             01:15                       I’m good. Thanks for having me on Greg. I appreciate it. Greg Strauch:                        01:18                       Happy to. I know personally within my gym, I love the products that Driven nutrition has been able to offer us. I would say as a business owner, I love the profit margins as well. Uh, before we get into all that, let’s kind of start with your story. Let’s start with kind of what led you up to open driven nutrition and uh, Kinda expand and we’ll go from there. Jason Rule:                             01:37                       All right. Right on. We’ll dive ...
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6 Steps To Grow a Successful Personal Training Business

February 14, 2019 Gym Operations
By Rob Connors, Signum CrossFit It was the summer of 2017. My wife and I were searching for the perfect 3,000-5,000 sf commercial space to open our first CrossFit affiliate. We soon learned that, due to our lack of operational history, very few landlords or agents would consider us. And it seemed the one that did merely just wanted to put us out of business with some very restrictive leasing terms. The only thing we could find was a 1,000 sf space on Craigslist. And looking back, at the time it was the best thing that ever could have happened to us! At the time we were also going through the  Incubator with Coop. I told him of the developments and he stated to me, “Well, you are going to have to run a Personal Training model.” I thought to myself, “What are you talking about?!?! We want to open a CrossFit gym!” My wife’s reaction was the same. We have now been open a little over 1 year and have a profitable CrossFit affiliate (Signum CrossFit) that only provides personal training and nutrition coaching. That’s Right! An affiliate that does not do group classes! But this is not about me. I want to give you actionable steps to grow a thriving Personal Training business within your own affiliate! Step 1 – Find a Personal Trainer (or ask your existing team) You can sell all the personal training services in the world, but you need a coach(es) to deliver an amazing experience. As an affiliate owner you wear too many other hats. So you can’t be the only one doing personal training sessions. The best place to start looking is always within your existing gym. Is there a coach that is passionate about helping others? Does he or she tend to stay after class to help a member that is struggling with pull-ups? Do you have a seasoned member that ...
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3 Years, 500+ Gyms: Happy Two-Brain Day!

February 13, 2019 Vision
[et_pb_section fb_built=”1″ _builder_version=”3.0.47″][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.74″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]3 years ago today, I officially launched TwoBrainBusiness.com.   You can read why I did it here.   There are over 500 entrepreneurs in the TwoBrain family now. These are 500 gym owners (and other service companies) who are in the game for the right reasons; who practice “help first” and build profitable businesses from their care.   500 is just a start, but a large group creates a platform that none of us would have alone. For example:   The “best practices” we teach evolve faster with a larger data set The templates we give are 10x better than the originals were The mentorship we share has been successful hundreds of times in every scenario There’s more than enough support for those struggling in our midst.   500 also creates opportunities that no single gym owner has: Health insurance companies want to talk about packages Software companies pitch US on improvements, instead of vise versa We can create media that actually benefits gym owners We can build collaborative relationships between gyms in the same city (no, really) We have buying power on software and equipment   Best of all: 500 gyms proves that you can make a great career in fitness without feeling like a slimebag or a martyr. Or making wild guesses (like I had to, back in the old days) or feeling all alone out there.   500 proves that mentorship works; that processes make wealth; that service wins.   First with the head, then with the heart, then with the hands.   Logic, care, action.   Left-brain, right-brain, go!   Here’s some inspiration for all of you entrepreneurs out there!     Happy Two-Brain Day!   Here’s some advice, well-wishes and praise from some brilliant entrepreneurs in the TwoBrain Family!    [/et_pb_text][et_pb_video src=”https://youtu.be/AjPMI7UDKWM” _builder_version=”3.19.4″][/et_pb_video][/et_pb_column][/et_pb_row][/et_pb_section]
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The Secret Every Emperor Knows

February 12, 2019 Gym Marketing
If you want to keep the throne, you have to control the media.   When the Bolsheviks seized control of Russia in 1917, one of Lenin’s first moves was to lock down the press.   Lenin was a media machine. He knew the power of the written word to mobilize a nation. Leaning on lessons as old as Julius Caesar, the Soviet government issued the “Decree on Press” within their first few months of rule. They banned publications that criticized Communism. But they also started newspapers and print shops to support and praise their ideas.   Every dictator knows that control of the media is necessary for the success of their regime.   But media control isn’t only the rule of dictators.   When JFK took control of the White House, one of his first quotes was “When we got into office, the thing that surprised me most was to find that things were just as bad as we’d been saying they were.” Kennedy used different tools–charm, exaggeration and good looks–but knew the value of control all the same. His media savvy won him the Presidential office. And his successor–Richard Nixon–was taken down by a media he couldn’t control.   What does this have to do with your business? Everything. Elected politicians might be the tail that wags the dog, but entrepreneurs have even more to gain by controlling the media around their business. They also have more to lose by failing to control their image and message.   Consider what happens when an airline reduces seat size. They don’t send out an apology. They don’t put a notice on their website. They “spin” the message into a positive: “Announcing more flights from San Francisco to New York!” They’re adding seats, not planes; and they’re adding seats by reducing legroom. But their message is a net positive.   Does that feel slimy? Or like you’ve been tricked? Don’t worry: we ...
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When Are Your Ads Too Expensive?

February 11, 2019 Gym Marketing
As competition in the digital marketing space increases, your advertising costs will go up.  Cost per click, cost per lead – these numbers will continue to rise over time. A critical question to ask yourself is, “how much can I afford to spend on ads?“ What is the maximum amount you can spend for a lead? Find out in this week’s edition of Marketing Monday!
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Engaging Your Staff

February 10, 2019 Hiring Staff
by Anastasia Bennett, TwoBrain Mentor   Why are some members of your team more engaged than others? This is such a good question to discuss and it comes up very often on my mentoring calls.   In fact, this is the main reason I got a mentor for my own business. I thought the problems in my business were because of my team. But I was wrong: the problem was not my team, but my leadership.   Everything a leader does has a huge impact on the team performance and their engagement.   “Implementing Extreme Ownership requires checking your ego and operating with a high degree of humility. Admitting mistakes, taking ownership, and developing a plan to overcome challenges are integral to any successful team.” ― Jocko Willink, Extreme Ownership: How U.S. Navy SEALs Lead and Win   As a business owner, you are the leader and you are in charge of everything. It is your job to take responsibility for your own actions and to lead by example. If your team is disengaged, or they use an “I have another full time job” excuse, it’s on you. You have not done what it takes to get your team motivated.   What does engaged mean?   Engaged = motivated   Being fully engaged in your workplace means they are professionally happy; they have a defined role that outlines what their responsibilities and expectations are; they actively contribute to the team; and they are continuously working on their self development.   Why is it so important for us to have engaged staff? Customer satisfaction   Conversion Retention Profitability Productivity   As a manager/owner you have a huge influence on your team and how they are performing.   How do you keep your team motivated?   Have defined roles, clear expectations and pathways to show them opportunities for personal growth; Show them that you care: Share your WHY with them, your vision ...
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