Daily Update
Fitness is a $94-billion industry.
And not one dollar of that is for you.
Every dollar you earn in fitness is a dollar you have to create yourself.
There’s no giant pool full of money waiting for you to dip your hands into. You’ll have to convince people to spend money on your fitness service instead of spending money on something else. You’ll have to make your service their priority.
Daily Lesson
You create money by creating value.
In this week’s series, I’m going to teach you how to think about creating and selling value differently.
Read: “How to Literally Make Money in Fitness”
Daily Directive
Ever been frustrated because someone just doesn’t get what it’s all about?
Maybe you want beginners to feel comfortable in class but the competition team hijacks the equipment and space. Maybe you want your gym to be a place for people to let off steam after work but that drill-sergeant coach is stressing clients out.
Guess what? It’s not them; it’s you.
Strong gyms have solid vision statements that staff and clients understand and support. Certified Two-Brain Mentor Kaleda Connell is here to teach you to write one. Bonus: You don’t need stuffy, flowery language—just an idea you care about.
Listen: “When No One Sees Your Vision (and It’s all Your Fault)”
Weekly Schedule for Two-Brain Clients
All times Eastern.
Guided Meditations With Colm O’Reilly: 8 a.m. each weekday (in Growth Group on Facebook)
Sales Tactics With Jeff Burlingame: 11 a.m. Monday
Online Coaching With Josh Grenell: 11 a.m. Tuesday
Digital Marketing With Colm O’Reilly: 11 a.m. Wednesday
Personal Training and Online Coaching With Rob Connors: 11 a.m. Thursday
Nutrition Business with Lindsey VanSchoyck: 11 a.m. Friday
