Daily Directive: July 27

On a green background, the Two-Brain logo and the words "daily brief."

Daily Update

Fitness is a $94-billion industry.

And not one dollar of that is for you.

Every dollar you earn in fitness is a dollar you have to create yourself.

There’s no giant pool full of money waiting for you to dip your hands into. You’ll have to convince people to spend money on your fitness service instead of spending money on something else. You’ll have to make your service their priority.

Daily Lesson

You create money by creating value.

In this week’s series, I’m going to teach you how to think about creating and selling value differently.

Read: “How to Literally Make Money in Fitness”

Daily Directive

Ever been frustrated because someone just doesn’t get what it’s all about?

Maybe you want beginners to feel comfortable in class but the competition team hijacks the equipment and space. Maybe you want your gym to be a place for people to let off steam after work but that drill-sergeant coach is stressing clients out.

Guess what? It’s not them; it’s you.

Strong gyms have solid vision statements that staff and clients understand and support. Certified Two-Brain Mentor Kaleda Connell is here to teach you to write one. Bonus: You don’t need stuffy, flowery language—just an idea you care about.

Listen: “When No One Sees Your Vision (and It’s all Your Fault)”

Weekly Schedule for Two-Brain Clients

All times Eastern.

Guided Meditations With Colm O’Reilly: 8 a.m. each weekday (in Growth Group on Facebook)

Sales Tactics With Jeff Burlingame: 11 a.m. Monday

Online Coaching With Josh Grenell: 11 a.m. Tuesday

Digital Marketing With Colm O’Reilly: 11 a.m. Wednesday

Personal Training and Online Coaching With Rob Connors: 11 a.m. Thursday

Nutrition Business with Lindsey VanSchoyck: 11 a.m. Friday


One more thing!

Did you know gym owners can earn $100,000 a year with no more than 150 clients? We wrote a guide showing you exactly how.