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What Do Coaches Really Need? — Tools

March 22, 2019 Hiring Staff
In Part One of this series, I asked, “What do coaches REALLY need to be successful in the fitness industry?” Of course, the largest thing a coach needs is a business plan, or to work for an owner with one. Without a stable foundation, the best coaches in the world will be forced to work in call centers or bussing tables. I’ll address the financial needs of coaches and owners in Part 4. But successful fitness coaches also need professional tools on top of that business plan. Systems, software and apps have create opportunities for diverse revenue streams that actually help your clients. Coaches are no longer forced to trade their time for money; you don’t have to coach 13 hours every day to make a decent living. Here’s are the tools ALL successful coaches have: The ability to prescribe a nutrition program. Nutrition is the foundation of your clients’ fitness. Professional coaches know that no one can outwork a bad diet. Many gym owners create amazing opportunities for their coaches by signing up with registering them for the Two-Brain Nutrition Coaching course. Others choose to get their coaches certified by Precision Nutrition (a good course, but there’s no business help attached.) Or you can build client spreadsheets and handouts yourself, and track your clients’ meals on an app like MyFitnessPal. The ability to assess a client based on what THEY want. Every coach knows that building a program means starting at Point A and working to Point B. Determining the client’s starting point is important for building a program. But most coaches make a huge mistake with their assessments: they test things the client doesn’t care about. For example, no client says “I just want to move better” when they come in for their first appointment. They’re more likely to say “I want to lose 20 pounds.” But some coaches still perform rehabilitation tests like the FMS instead of ...
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Cargo Cults and CrossFit

March 17, 2019 Gym Marketing
Every year on February 15, natives on the island of Tanna celebrate “John Frum Day.” They paint “USA” on their chests, march with replica rifles made of painted bamboo, and wear homemade GI uniforms.   The procession is the peak of their religious year. But if you look around the island, you’ll see many military mockups: control towers fashioned from bamboo and rope; large landing strips for nonexistent planes; radio headsets made from wood and coconuts. Day after day for over 70 years, men from Tanna have manned these outposts faithfully, waiting for airplanes that never come.   Why?   Well, in the 1940s, the Vanuatu islands were occupied by US military forces trying to establish bases in the Pacific. Over several months, hundreds of thousands of personnel landed, building Quonset huts, hospitals, docks and airstrips. And they brought cargo.   Huge crates of clothing, food–unimaginable riches is unlimited quantities–fell from the sky. For a few very short years, the natives witnessed the blessings of the twentieth century, delivered by US Marines and engineers.   And then the war ended, and everyone left. The cargo stopped coming. The “miracle” was over.   So the locals set about trying to bring the miracle back, by building the things that brought the cargo in the first place: air strips, docks, control towers. They began to mimic the processions of the Marines to call down the cargo. “John Frum” wasn’t a real person; but John From America was, and they want him to come back.   But The Holy Cargo didn’t happen because the landing strips were there. The Miracle wasn’t birthed by marching. It was the other way around. The Cargo Cults have famously confused cause and effect, and practiced the rituals of the US Marines until they became dogma. Now they’re afraid to stop.   You can read one version of John Frum and the Cargo Cults here. The physicist Richard Feynman ...
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How To Combine Zwift With CrossFit

March 17, 2019 Gym Operations
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text] I’ve owned a CrossFit gym for 11 years, and a personal training studio for 14. I’ve been a fitness coach since 1996.   Years before that, I was a cyclist. And now I’m a Zwifter.   Last summer, I started cycling again. Before long, it became all-consuming: I’d give up my CrossFit workouts to get on my bike most days. I thought I’d get back to CrossFit full-time when winter took me off the roads. But then I found Zwift, TrainerRoad and The Sufferfest. I brought my bike indoors, added a smart trainer, and haven’t been bored since. I ride around 4x/week on Zwift now.   The most compelling thing about Zwift for a CrossFitter is the data: you can track improvement in Wattage over time, for example. The AI engine changes my workouts as I improve, and the courses and group rides keep it novel.   The most compelling thing about CrossFit is the constant novelty and combination of strength training with HIIT. And while most CrossFit gyms don’t include much in the way of aerobic capacity building, I’m convinced that you can’t build strength on a bike in a meaningful way. CrossFit actually has some roots in cycling: its founder, Greg Glassman, was a part-time cyclist. And the Tabata protocol was developed for cyclists first; now it’s used almost weekly in many CrossFit gyms.   If you’re a cyclist trying to get stronger or improve your wattage threshold; or if you’re a CrossFitter who wants to ride a bike faster, this is how you do it.   Strength Training – a little goes a long way. Stick to the major lifts (deadlift, squat, and press.) Don’t avoid quad-dominant lifts, but don’t specialize in them, either. Use weight training to balance out your musculature and avoid overuse injuries. And go heavy: you get plenty of reps on the bike. HIIT – replace some of your hill ...
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TwoBrain Summit 2019: The Lineup

March 15, 2019 Personal Development
I used to think that seminars were the best way to teach. Now I don’t. I know that mentorship creates action, and seminars create overwhelm. For that reason, we only do one big seminar weekend every year: The TwoBrain Summit. This isn’t a lecture series; every hour is an interactive, hands-on workshop where participants get stuff done. I promise: you’ve never been to a weekend “seminar” like this before! I founded TwoBrain to help gym owners thrive, and also to help coaches make a career helping others. At the TwoBrain Summit, we have two separate speaker paths for that reason. Over two days (June 8 and 9, 2019) owners and coaches will learn–and act!–to make better careers and better businesses for their clients, their families and themselves. Here are the topics and speakers on the agenda this year: Owner’s Side The Client Success Manager: The Most Important Role In Your Business – Stories and Processes, with Brian Strump and Jeff Burlingame How To Change Your Life – Jay Williams Organizational Culture – How to Retain Your BEST Employees, with Eden Watson and Greg Strauch The Business Owner’s Lifecycle: Breaks, Vacation, Marriage and More, with Sherman Merricks Motivation and Leadership, with Anastasia Bennett Converting More Clients: Why You Need To Call Them NOW!, with John Franklin and Mateo Lopez The “Golden Goose”: Leaving a Farmer Behind When You Reach Tinker Phase, with Jeff Burlingame How To Start a Business Owners’ Group In Your Community, with Tammy Friedt Making Decisions: The 3-Question Process for Deciding What to Do, and When to Do It, with Josh Price How To Tell Compelling Stories About The Three Most Important Client Avatars, with Josh Martin The Apple Story, FFTT, Where Relationships Should Be Focused, and How, with Josh Martin   Coaches’ Side How To Make a Career In Fitness, with Brian Alexander How To Run A Successful Kids’ Program, with Gretchen Bredemeier How To Sell More ...
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Episode 159: Buying Cash Flow Assets, with Joe Flanigan

March 14, 2019 Gym Operations Podcast
Greg: 00:02 – Welcome everyone to Two-Brain Radio. It is our mission at Two-Brain to provide 1 million entrepreneurs the freedom to live the life that they choose. Join us every week as we discover the very best practices to achieve Perfect Day and move you closer to wealth. Chris: 00:26 – This episode is sponsored by Anvil Coffee, creators of the CEO brand coffee from Two-Brain. If you’ve ever been to a Two-Brain seminar or summit, you’ve heard me do a little segment called what is the value of a cup of coffee. And I shared four key points in my life where I’ve shared a cup of coffee with somebody really influential and it made a big deal. So in one circumstance, you know the coffee was worth a dollar 70, but it got me through this mountain pass in the dead of night in Utah while I was working on a story about polygamits. And there are three other even larger examples where coffee has been worth, you know, up to $100,000 with somebody. What does a great cup of coffee worth? Well, it can be almost priceless. And if you’ve met me, you know that I’m always either holding a cup of coffee, drinking a cup of coffee, or maybe even talking about a cup of coffee. If I’m not doing one of those three things, I need one. Joe Flanigan: 01:14 – When I approached Brian, I approached him from the help first mentality. Hey man, I want to talk about your coffee on my show. It’s fantastic. And he turned right around and out-help firsted me. He said, yeah man, we are going to help. Every time somebody in the Two-Brain family orders some coffee from Anvil, we are going to make a little donation to the Special Olympics, which is a charity that is very near and dear to my heart. I can’t ...
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Why OnRamp?

March 11, 2019 Gym Operations
My wife and I just recently bought a home. Anyone who has been through this process knows that before you decide to sign on the dotted line, you go through a home inspection. Their job is to point out the problems, both potential and existing, so that you can make an educated decision on whether to buy this home.   Arguably the biggest check-up is done on the foundation of the home. After all, this is the part on which the entire house resides. A poor air conditioner or other dilapidated appliances can be replaced. Even walls, flooring, and plumbing can be fixed relatively easily. A compromised foundation on the other hand is grounds for moving on to another property.   In the fitness business, the foundation that you set with a client is of vital importance. Like a home, it forms the basis from which everything else is built. This is why all great gyms put new clients through some sort of On-Ramp program – to build a solid, reliable foundation. If nutrition and mobility are fundamental in your gym, they need to be present in your on-ramp program. If nutrition is a core service that you offer, it needs to be addressed right away. The initial interactions with your service in an on-ramp setting will set the client up for success and get them to buy-in that what you are selling (coaching) will deliver the results they desire.   The make-up of an on-ramp program is as varied and individual as each gym that runs one, but the great gyms have 3 goals with their On-Ramp Programs:   Introduction to your services: in your on-ramp, the client should come away with a clear understanding of what private training, group training, and nutrition coaching are all about and the value that each service brings. At the very least, they need to be aware that you offer all of these ...
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