Search
Close this search box.
Book a call
Book a call
Search
Close this search box.

Blog

Transform your gym
in 5 minutes a day.

Get the no-BS morning newsletter read by 30,000 gym owners.

Time & Space

April 19, 2019 Personal Development
If you like team sports, this is a great time of year. The NHL and NBA playoffs are rolling; baseball has begun; and soccer is heating up.   That makes it a great time of year for sports analogies in business. You’ve heard these old cliches, right? “It’s in my wheelhouse” – baseball “It’s a slam dunk” – basketball “It’s a hail-mary” – football   While the Harvard Business Review and I agree that most sports analogies for business are bad, I do think that entrepreneurs are a lot like athletes–on the playing field, and off. Both perform best when they’re in the “flow state” of optimal focus. Both need to improve their skills to play at higher levels. And, when at work, both athletes and entrepreneurs are most effective when given time and space to operate.   If you’re a hockey fan like I am, you’ve seen Alex Ovechkin sit “in his office” — on the left wing, just off the face-off dot — and wait for a pass. He scored 50 times this year when the opposition gave him enough time and space to get a shot away. And I’ve heard basketball coaches bark over and over at their players: “Take away her time and space!”   We even teach it to eight-year-olds playing man-to-man defense: “Get in close! Make him throw it away! Take away his time and space!”   The best way to make an athlete ineffectual is to take away their time and space: to force them to make a move NOW. To make them react instead of calling the play. To force them out of their zone, out of their office, and off their game.   Give Stephen Curry a full second to shoot, and he’s going to sink it. Get in really close, block his view, and threaten to steal the ball? He’ll probably pass. Or sometimes he’ll shoot and miss. And he’s ...
Read More →

Episode 164: Chris Cooper's New Book, "Founder, Farmer, Tinker, Thief"

April 18, 2019 Gym Operations Podcast
Greg:                                          00:02                       Welcome everyone to Two-Brain Radio. It is our mission at Two-Brain to provide 1 million entrepreneurs the freedom to live the life that they choose. Join us every week as we discover the very best practices to achieve perfect day and move you closer to wealth. Announcer:                            00:26                       This episode is brought to you by Incite Tax. Incite tax is founded by John Briggs, a crossfitter, great big tall guy with a fantastic sense of humor and John is like a coach for your books. These guys are not just pencil pushing number crunchers. These guys will actually help you get towards your perfect day if you’re a member of our gross stage part of the mentoring program, you’re familiar with John’s videos on 10 99 versus w two contractors. See John used to work for the IRS. He’s seeing the other side of labor law and he knows exactly where the line is drawn. Don’t believe everything you read, but on the tax side, John can actually help you plan to take home more money every year and save more money on taxes because John is a certified profit first accountant. If you’ve listened to this podcast before, you know that I’m a big fan of Mike Michaoliwz’ profit first system and John at InciteTax and his staff can help you plan backward from profit to get to where you need to go. It’s helped members of the Two-Brain family buy houses in the first year that they’ve implemented profit first. It’s helped people save more money, take home more money and make the business do what it’s supposed to do, which is pay you. Greg:                                          01:35                       All right. Hey, everybody listening to Two-Brain radio. I want to welcome back a used to be host, still hosting Chris Cooper. We’re going to talk about the book that will be open for preorders on Amazon as of right ...
Read More →

How To Get Lucky

April 16, 2019 Personal Development
In late 2016, I travelled to Toronto to see Seth Godin speak at Archangel. Godin was part of an all-star lineup including Gary Vaynerchuk, and the day was so packed that there was no scheduled lunch break. So my wife and I looked for an unfamiliar name on the schedule and planned to run out for a sandwich when they came onstage.   The name we chose was Dan Martell. When Martell was introduced, we began heading for the exit. But his story was so compelling–a car chase, a drawn gun, fireworks exploding in a living room–that we stayed. When we went for lunch later with local friend and box owner Alex Cibiri, I remember telling him that I couldn’t take any pictures of Vaynerchuk because my phone was dead. We enjoyed the afternoon and headed for the airport.   But when I plugged my phone in to charge, there was a voice mail from Dan Martell on it. He had just purchased shares in a CrossFit gym, heard I was in the audience, and wanted me to come backstage to meet everyone. The voice mail was three hours old. I called Dan back right away and we spoke for an hour. That was the start of a two-year mentorship during which Two-Brain Business grew 8x.   I’ve always had, in the words of Jim Collins, great “Who luck”. The right people sometimes seem to drop into my life at precisely the right moment. Dani Brown started as a client, and then happened to sell her gym just as Two-Brain needed more mentors. Jay Williams did the same, and then brought his new coach to the Summit–Mike Lee, who quickly became the COO at Two-Brain. Eden Watson became CSM after her husband–who was my first hire at Catalyst back in 2005–mentioned she didn’t like her job. I met my wife when we were drafted to the same Intramural House in ...
Read More →

Pulling Weeds

April 12, 2019 Gym Operations
By Josh Martin, Two-Brain Mentor Note: Our Two-Brain Coaching Group on Facebook is public! Add your coaches!   My favorite check that I write each month is to the lawn company that takes care of our yard. And while the size of that check grew when we moved to our new house, it still puts a big smile on my face.   Growing up, I did lots of yard work. I hated every single second of it.   But when it came time to earn some money one summer, I literally went door to door with my lawnmower and asked everyone if I could mow their grass for twenty bucks. I heard plenty of no’s, but some took pity and appreciated my hustle, and at the end of that summer I bought my first pair of skates. That was the beginning of my speed skating career, but that is a post for another time.   Mowing lawns was actually not that bad if I’m being honest. The worst part was pulling weeds in the garden. It seemed never ending. And when we got done with one flower bed, it just looked all tussled about, bare, and a bit pitiful.   As a gym owner, losing members is the same way. Making tough choices for the betterment of the business can even be a catalyst for some to leave on their own or to start questioning if they still fit.   It never feels good when it happens. Even if it’s someone that is choking the life out of you or your staff, it’s never fun (or easy) telling someone that you think they’d be better served elsewhere.   Like the garden, when the weeds are gone, things can appear quite bare. You start to wonder if the choices you’ve made are the right ones.   But just as pulling weeds in a garden are necessary for growth of the beautiful ...
Read More →

Episode 163: Two-Brain Media

April 11, 2019 Gym Marketing Podcast
Greg: 00:02 – Welcome everyone to Two-Brain Radio. It is our mission at Two-Brain to provide 1 million entrepreneurs the freedom to live the life that they choose. Join us every week as we discover the very best practices to achieve Perfect Day and move you closer to wealth. Chris: 00:26 – Everybody hates their insurance company until they need their insurance company. My insurance recommendation is Vaughn Vernon of Affiliate Guard. Before I get into this story, I want to make it clear here that I don’t get any kickback for recommending Vaughn, but I’ve done it so many times. Whenever anybody online asks a question about insurance companies, I always say Affiliate Guard. Here’s why. Years ago when we affiliated with CrossFit, my insurance company dumped me, citing, quote unquote “tractor pulls” that we were going to be doing, whatever the hell that is. I’ve never pulled a tractor in my life. I’ve driven lots of tractors and I can tell you, I don’t think I could pull one if I wanted to. But that’s besides the point. At that time, the person who swooped in and saved CrossFit gyms in Canada was Joanne LeGal. And if you’re in Canada, I recommend talking to her, period. You don’t have to talk to her first. You don’t have to talk to her last. Just talk to her period. If you’re in the states though, I recommend Affiliate Guard because the program that I get through Joanne in Canada is really, really awesome and all inclusive. Joanne’s personality, though, is what keeps me with their company. In the states, Affiliate Guard is run by Vaughn Vernon, a massive personality, a CrossFitter, a Jujitsu guy. He drives dirt bikes, he has good-looking kids, all that stuff and his policy is the best. It’s really, really tough to tell when you’re reading your policy if the benefits are the same as someone ...
Read More →
Auto parts accessories : Oil , fuel and air filters for cars isolated on white background.

The Five Filters

April 9, 2019 Personal Development
The further you progress in your entrepreneurial career, the more ideas you'll have. Here are five critical filters to help you focus.
Read More →

Categories

Main Menu
Members
Phone
+1 705-575-4535
email
sales@twobrainbusiness.com
Facebook-f Twitter Linkedin-in Instagram Youtube
pages
categories
Legal
Copyright © Two-Brain Business. All rights reserved.

By signing up you agree to receive daily blog updates about gym ownership.

Site designed by Kilo