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TBR What are you really selling?

What Are You Really Selling?

What gym owners are doing wrong in their quest for more clients.
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Illustration of a coach working with clients at a gym

What Do Gyms Really Need? Staff

Most gym owners need help—but not coaching help. Here's how to determine who you really need on your staff.
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A clipboard with the Two-Brain Business logo and the words "daily directive."

Daily Directive: Sept. 9

Measure your retention—maybe the most important metric in your business. Where do people drop off? And how you can you prevent departures?
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A coach guiding a client with a bullhorn - services and schedules - what do gyms really need

What Do Gyms Really Need? Services and Schedules

Your clients should determine the services you sell. And their habits and preferences should determine when you offer those services.
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A woman prepares to lift a barbell, with the words "Two-Brain Business Daily Directive" as a caption.

Daily Directive: Sept. 8

Upgrade your policies, processes and schedule. Start with your playbook, then evaluate your classes to be more accommodating to clients.
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Interior drawing of a gym - what do gyms really need? Space and equipment

What Do Gyms Really Need? Space and Equipment

Forget the myths that made us buy too big and too much. Here's what we really need in a gym—and how to get out of our previous mistakes
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