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A man thinking and journaling - maximizing ROI on mentorship

Maximizing ROI on Mentorship

June 28, 2021 Personal Development
Chris Cooper reveals the 10 gyms that are making the most money by investing in mentorship to build their businesses.
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Katie Feeley

Client Spotlight: Katie Majewski Feeley

June 27, 2021 Personal Development
“I wrote my Perfect Day last year in April. Now, I’m literally doing it"—Katie Majewski Feeley on success through gym mentorship.
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A portrait of gym owner Adam Gray.

Client Spotlight: Adam Gray

June 27, 2021 Personal Development
“Pretty much everyone converts into a monthly member after on-ramp. Our metrics exploded." —Gym owner Adam Gray on mentorship
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A man dressed in comical fitness attire wraps plastic wrap around his waist.

The Shake Weight Is Still Out There—and It’s Stealing Your Clients

June 25, 2021 News and Views
A huge number of helpless, uninformed people want to get fit. Don't let the snake-oil vendors tell them how to do it.
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Chris Cooper

Chris Cooper Answers: “Should You Change Your Marketing Plan?”

June 24, 2021 Gym Marketing
Chris Cooper gives a lesson in marketing—and shares the tactics he uses for his own gym as well as Two-Brain Business.
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A simple arrow breaking through a labyrinth - Do the Smartest Always Win? (No)

Do the Smartest Always Win? (No)

June 24, 2021 Vision
The average Orangetheory owner nets around seven times as much as the average CrossFit owner. Because of simplicity.
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