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A bright blue keyboard button with the words "refer a friend."

Building a Referral Culture

Your clients have friends who would be perfect for your gym—but they won't just appear. Here's how to connect with them.
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The owner of a yoga studio sits at a small desk and reviews financial statements on a laptop.

Yoga Studio Owners: “Money” Is Not a Bad Word

You opened a studio to help people with yoga, but you can't do that if you're stressed out because you just can't pay the bills.
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A angry yoga student sits on her mat and scowls as she holds a bolster around her head.

The Top 5 Things Every Yoga Studio Must Stop Doing

Shannon Brasovan presents a list of common practices that need to be banished from the yoga business for all time.
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A closeup of two red ethernet cables connected to the back of a large computer.

Three Fast Ways to Make Connections With Media

It's harder and harder to communicate with an audience on social media. Here's how to use your contact list to get results.
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Kyle McGough

Mentorship and Franchise Gyms: D1 Training Columbus

Kyle McGough runs a D1 franchise — and the leader of all Two-Brain clients in set, show and close rates for September.
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A smiling gym owner greets a prospective client with a handshake before a free consultation.

By the Numbers: Close Rate Leaderboard

The top closers in October made between 17 and 44 sales—and they'll tell you the exact tactics they used to generate these numbers.
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