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Chris Cooper

When to Hire a GM (and What to Pay)

There's a time and place to hire a GM—and most gym owners get it wrong.
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A hand with scissors cuts red tape at a gym grand opening.

Marketing Ideas for New Gym Owners

The best gym opening ideas for acquiring members before you cut the ribbon and making a splash with your grand opening.
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A silver funnel sits on a wooden table.

Funnel Flossing: Is Your Pipeline Leaking Sales?

The best sales funnel in the world is worthless if it contains a single broken link. Here's how to self-test your marketing plan.
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What Do I Talk to My Gym Business Mentor About?

What a mentor can do for you—even after you've solved your most pressing problems.
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Fresh Starts and Finding the Lioness Within

Kate Rawlings is a former CrossFit Games athlete, a mom and the owner of Coca CrossFit in North Ridgeville, Ohio.
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Diet Culture, Body Image and Nutrition for Life With Adee Cazayoux

Adee Cazayoux on the pressures on women to look a certain way, anti-diet culture and the healthy-at-any-size movement.
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