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A client gives the thumbs up to show readers are on track with starting a personal training business.

Starting a Personal Training Business From Scratch: How to Do It

Starting a personal training business can be complicated, so we laid out everything you need to know to create your dream career.
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A number of small arrows unite to form a large arrow with the words "done with you" on it.

DIY, DFY and the Perfect Balance for Entrepreneurs

Your time falls on a spectrum of value. On the ends are "do it yourself" and "done for you." In the middle is done with you: DWY.
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A gym owner pulls the inside of his pockets out to show he's out of money.

DIY: The True Cost for the Fitness Entrepreneur

Tempted to do a task in your gym yourself? We all are. Read Chris Cooper's story first so you understand the risks of DIY.
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Nick Seabock

How to Keep Clients for Years Instead of Months

Marketing may be sexy, but retention's where the money's at. Here's how one Two-Brain retention leader keeps clients into the thousands of classes.
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A pile of do-it-yourself fitness equipmentIn a rugged in a cluttered workshop.

Entrepreneurs and the DIY Mindset

Entrepreneurs are always tempted to do it themselves. Chris Cooper explains exactly what to put on the DIY list at your gym.
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A number of wasps crawl on a nest being constructed on the side of a building.

Things Gym Owners Should Never Do

Mike Warkentin recalls one of his weakest moments as an entrepreneur. Don't worry: He learned a valuable lesson.
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