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A woman looks at her computer and considers whether she'll show up for the gym consultation she booked.

By the Numbers: Show Rate Leaderboard

November 30, 2021 Gym Marketing
How do the best gyms get people to show up for free consultations? Chris Cooper has the answer and our October leaderboard.
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Chris Cooper

The 3 Questions Fitness Entrepreneurs Must Ask Themselves

November 29, 2021 Gym Operations Podcast
How to improve your business while saving time and money.
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A closeup of a woman's hands as she books a gym consultation on her laptop.

By the Numbers: Set Rate Leaderboard

November 29, 2021 Gym Marketing
Chris Cooper presents the secrets of gym owners who booked between 36 and 106 free consultations in October.
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A cowboy rides a horse among cows on a cattle ranch.

The Economics of “Yellowstone”: John Dutton Needs a Mentor

November 26, 2021 News and Views
Compare your profit margin to that of the Dutton Ranch—then take steps to ensure your business lasts for six generations or more.
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Chris Cooper

What’s Better Than a Value-Killing Free Trial Session?

November 25, 2021 Gym Operations Podcast
How to increase revenue by killing free trials.
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A closeup of a gym owner's hands holding a gift wrapped in green paper.

How to Sell With Bonuses

November 24, 2021 Selling Gym Memberships
Tempted to offer prospective clients discounts and free months? Chris Cooper has a better way to get them to sign on the dotted line.
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