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A gym owner sits at a laptop and writes a fitness blog.

Your Gym’s Blog Isn’t for You: Content Marketing Mistakes

Are you creating content for yourself or are you creating content designed to retain current clients and attract prospective clients?
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Chris Cooper

Two-Brain Q&A: Free Stuff and One-on-One Mentorship

The method behind the Two-Brain model of mentorship.
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Tyler Welch

The Guy Who Bought 4 Gyms in 6 Months

Tyler Welch is in the business of buying gyms—and making them better than before.
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A leaderboard showing the top 10 revenue-generating gyms in December 2021, from $43,000 to $71,000.

By the Numbers—December 2021: More Revenue

Chris Cooper shares the January revenue leaderboard and presents the top tips from the gym owners who billed the most.
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The prow of a sinking ship pokes out above a blue ocean.

Starting a Gym: The Way to Avoid Going Under in Year 1

In 2022, you have a host of resources at your disposal. Chief among them: "Start a Gym," Chris Cooper's sixth business book.
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Creating Time for Growth at Each Stage of Business

How to set aside the time you need to actually build your business.
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