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January 2024: Your Roadmap to Revenue and Retention

December 8, 2023 News and Views
People are coming to your gym early in 2024. Here's a simple tactic that will help you serve them better and keep them longer.
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Level Up: Jason Khalipa Wants You to Coach Like a Pro

Level Up: Jason Khalipa Wants You to Coach Like a Pro

December 7, 2023 Gym Operations Podcast
Improving the quality of coaches—every gym owner wants to know how to do it. Chris Cooper and Jason Khalipa discuss the answer.
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A collection of silver and red tools, including hammers and wrenches.

What Should You Fix First? (It’s Probably Not Your Staff)

December 6, 2023 Gym Operations
Gym owners often think their coaches need more credentials. Here's how to audit your business to find out what you need to address first.
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A series of stacked blocks with happy faces—the more gold stars beside the block, the happier the face.

Measuring Excellence: Staff Evaluations

December 5, 2023 Hiring Staff
Your crew members will never improve if they don't know how they're performing and what perfect performance actually is.
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A picture of Two-Brain mentor Oskar Johed and the title "Coaching Excellence in Gyms: How to Serve Steak Instead of Sandwiches."

Coaching Excellence in Gyms: How to Serve Steak Instead of Sandwiches

December 4, 2023 Hiring Staff Podcast
When great systems finally support your business, how do you develop and retain elite coaches who can build careers at your gym?
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A bright blue paint roller on a yellow background with the word "rebranding?" on it.

The True Costs of Changing Your Brand in 2024

December 1, 2023 Gym Marketing
An increase in affiliate fees has many gym owners considering their options. If you choose to rebrand, here's what you need to know.
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