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Average age man dressed in a sporty way is in front of his camera in a gym to record a training video for his fans on YouTube.

Influencer Alert: Cameras Banned in Some U.K. Gyms

More and more people are filming their workouts. Do you have a policy to regulate media production at your gym?
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Guided Access: Solving Labor Shortages at CrossFit MASS

Guided Access: Solving Labor Shortages at CrossFit MASS

Joe Venuti and Alessandra Bisalti of CrossFit MASS explain how they leverage technology to serve clients and reduce work hours.
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How Top Gyms Build Careers for Staff Members

Great staff members who earn what they need to live can supercharge a fitness business. Chris Cooper has the plan—and 7 mistakes to avoid.
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A graphic showing the four marketing funnels Two-Brain Business helps gym owners build.

How Top Gyms Get Clients: 4 Funnels for the Win

Chris Cooper reveals the red-hot—but super simple—marketing strategies of elite gym owners who acquire the most high-value clients.
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Going Big: Scaling a PT Business From 1 to 23 Locations

Going Big: Scaling a PT Business From 1 to 23 Locations

Curtis Christopherson is building a personal-training empire. He shares his story—and secrets—with John Franklin.
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A series of blocks with arrows on them lead up to a collection of gold blocks with percent symbols on them,

Maximizing Your Fitness Business in Just 6 Steps

Your gym can reach its full potential if you follow Chris Cooper's plan. Hot take: Track your metrics and systematically improve them.
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