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A photo of John Briggs, author of "The 3.3 Rule."

Boost Productivity and Avoid Burnout Using John Briggs’ 3.3 Rule

John Briggs wrote the “The 3.3 Rule” to help entrepreneurs preserve the energy and focus they need to build stable, profitable businesses.
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A closeup image of fingers turning a set of lettered blocks to create the words "better faster."

Virtuosity in Business: Killing Tiny Classes

Follow these exact steps to run your numbers, then take clear action to earn more per hour at your gym business.
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On a yellow background, the words "standard operating procedure."

Virtuosity: Making Excellence Standard Operating Procedure

To succeed in business, master the basics yourself and systemize them for your staff. If you do, you’ll optimize outcomes over time.
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A photo of Chris Cooper with the words "grow your gym by mastering the basics."

Virtuosity: How to Grow Your Gym by Mastering the Basics

Looking for the next hot marketing tactic while your gym systems crumble? It's a mistake. Focus on fundamentals first.
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Simplicity concept: On a yellow background, a series of complicated scribbles next to a circle.

Do Less Better: A Critical Lesson for Gym Owners

Most entrepreneurs can grow their businesses faster by improving the fundamentals than by adding new strategies or tactics.
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A man sits underwater and looks at social media on his smartphone.

Loving the Likes: Are You Addicted to Content Creation?

Everyone loves attention on social media. But if you prioritize meaningless metrics over real results, your business is going to suffer.
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