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A picture of a smiling gym patron and the title "Client Retention Mastery: The 5 Pillars of Retention."

Never Lose a Client Again: The 5 Pillars of Retention

March 11, 2024 Podcast
Chris Cooper provides five simple tactics you can use to keep more clients longer. Listen and then take action to grow your business.
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Retention concept: a magnet attracts a number of black metal pawns on a charcoal table.

Retention in Gyms: What Actually Matters?

March 11, 2024 Member Retention
Chris Cooper explains why length of engagement (LEG) is better than churn if you're measuring retention in a gym.
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Retention concept: a hand adds a wood block with a magnet icon to a pile of blocks with client icons.

The Exact Retention Plan in a 512-Member Gym

March 8, 2024 News and Views
Mike Warkentin lays out the structure Rune Laursen uses to move a host of key performance indicators at his large gym in Denmark.
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A photo of gym owner Rune Laursen with the title "512 Members: How BoxLife/CrossFit 5512 Did It in Denmark."

512 Members: How BoxLife/CrossFit 5512 Did It in Denmark

March 7, 2024 Podcast
Rune Laursen produces stat after stat to show exactly how he used an amazing retention plan to build a huge client count at his gym.
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An illustration on the time-is-money concept: Vector logo of a clock flowing into dollar symbol.

The “Paying-Itself-Back Role” That Drives Retention

March 6, 2024 Member Retention
If you track metrics and provide the right training, you'll find that some staff "costs" are actually unbelievably great investments.
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A pink magnet attracts a bunch of people-shaped magnets to illustrate gym retention.

Retention: The Key to Huge Client Counts in Gyms

March 5, 2024 Selling Gym Memberships
If you want 300 or more members, you must work on retention—that's what our top 10 gym owners did to earn 324-1,034 clients.
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