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A determined woman running through electrified wires in an obstacle-course race.

Tactical Referrals: Go Where Your Members Go

Need five new clients? You don't have to search for them. You can find them if you tag along with your best members when they leave your gym.
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A graphic showing how one client can create a network of many through referrals.

Tactical Referrals: How to Replicate Your Very Best Clients

Chris Cooper serves up three battle-tested tactics you can use today to generate high-value referrals from current members.
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A man looking at a wad of money, with the title "The Vocal Local: How to Create a Referral Web for Your Gym."

The Vocal Local: How to Create a Referral Web for Your Gym

Mike Warkentin prompts Chris Cooper to reveal the strategies behind his success in making his gym the obvious choice in his town.
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A man looks up at a graphic on a wall that shows connections between people.

The Obvious Choice: How to Dominate the Local Market

What if every single business owner in a 6-mile radius knew all about you and your fitness business? Here's how to make it happen.
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A robot hand and a human hand touch fingertips and an stream of content is created.

Easy-Button AI Testimonials for Gym Owners

Struggling to create social proof? Here's a simple way to turn a short interview with a client into a blog that might bring in new members.
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A photo of John Briggs, author of "The 3.3 Rule."

Boost Productivity and Avoid Burnout Using John Briggs’ 3.3 Rule

John Briggs wrote the “The 3.3 Rule” to help entrepreneurs preserve the energy and focus they need to build stable, profitable businesses.
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