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A pink magnet attracts a bunch of people-shaped magnets to illustrate gym retention.

Retention: The Key to Huge Client Counts in Gyms

March 5, 2024 Selling Gym Memberships
If you want 300 or more members, you must work on retention—that's what our top 10 gym owners did to earn 324-1,034 clients.
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A picture of Chris Cooper with the title "Marketing & Retention: Tips From Gym Owners With 300+ Clients."

Marketing & Retention: Tips From Gym Owners With 300+ Clients

March 4, 2024 Podcast
Chris Cooper releases an incredible Top 10 leaderboard and shares tips from the gym owners with the most clients.
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a silhouetted hand holds a camera lens to the sky, with the word "metrics" placed in the center of the lens.

Focus on This One Thing to Add More Members

March 4, 2024 Selling Gym Memberships
Hint: It's not sales. No matter how good you are in the sales office, your gym won't grow if your current clients are leaving in droves.
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A smiling personal trainer helps and older client perform dumbbell chest presses.

What if You Already Know Enough About Fitness?

March 1, 2024 News and Views
If you really want to be a great gym owner, your next course might not involve coaching cues, exercise progressions and program design.
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A photo of gym owner Brian Strump and the title "One Path to $1M Net Worth? Buying Your Gym's Building."

One Path to $1M Net Worth? Buying Your Gym’s Building

February 29, 2024 Podcast
John Franklin sits down with Brian Strump of Live Active Charlotte, who recently bought his gym’s building for $1.8 million.
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A coach reads a staff playbook in the gym as part of his career development plan.

When Staff Members Are an Investment, Not an Expense

February 28, 2024 Hiring Staff
Great staff members generate at least 2.5 times more revenue than they are paid. So what are you doing to mentor your team to success?
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