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Smiling, fit man with water bottle and gym bag entering health club.

January Joiners: Your Emergency Retention Plan

Got new members in your gym? If you don't take swift action to retain them, they'll be gone in weeks. Here's an eight-step checklist.
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A photo of a woman in a gym with the words "she doesn't want to be in the photo."

Should You Ban Cameras at Your Gym? A Lawyer’s Perspective

Everyone is filming everything now—but some people don't want to be in the videos. What are your responsibilities as a gym owner?
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The word "unprepared" on a chalkboard, with a hand crossing out the "un."

When You Need an Annual Plan for Your Gym Right Now

If your gym's calendar is blank right now, you need to move fast. Chris Cooper has a 12-month plan you can implement at warp speed.
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Top 3 Tips for Success as a Gym Owner in 2024

With a goal, a plan and someone to hold you accountable, you can do great things for yourself and your business in 2024.
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A photo of smiling gym owner Nick Beal of CrossFit Casco Bay.

Gym Owners: Take Action and Thrive in 2024

Follow along in 2024 for a steady stream of clear directives tied to critical metrics: “Do this now to improve this.”
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On a silver background, gold text reads "happy New Year 2024."

Take Action and Thrive in 2024!

Chris Cooper's message to gym owners: Do one thing every day to measurably improve your gym and your life as an entrepreneur.
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