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A gym owner meets with a trainer to review an income spreadsheet on a laptop in a Career Roadmap session.

Developing Coaches: Forget Cues and Focus on Careers

February 27, 2024 Hiring Staff
A well-run gym can shield staff members from risk as they create fulfilling careers that generate more income for everyone.
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A picture of a very happy fitness coach and the words "Why Bring Your Coaches to the 2024 Two-Brain Summit?"

Why Bring Your Coaches to the 2024 Two-Brain Summit?

February 26, 2024 Podcast
Your coaches want to create careers on your platform—but they won't be able to do it without your help. Here's your starting point!
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A dejected personal trainer sits on a tire in a functional fitness gym.

Starving Coaches With 10 Credentials (I Was One)

February 26, 2024 Hiring Staff
A B+ coach will starve in a D+ business. That’s why I focus on business and leave coach training to others.
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A loudspeaker next to the words "your opinion matters if you have data, too."

Why “It Worked for Me” Can Kill Your Gym

February 23, 2024 News and Views
People love to share opinions and experiences, but they won't rush to share the misery when their advice leads you astray.
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A group of smiling gym clients and the words "Is the Group Fitness Model Still Viable (and Do Other Models Exist)?"

Is the Group Fitness Model Still Viable (and Do Other Models Exist)?

February 22, 2024 Podcast
Do you have a business model to ensure your gym's success? If not, Chris Cooper has five of them to help you generate more profit.
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A closeup of meshing gears, with one labeled "business" and the other labeled "model."

Why It’s Not Enough to Be a Great Coach

February 21, 2024 Vision
You might be an expert in your fitness method of choice, but that doesn't guarantee your gym business will be successful.
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