Two-Brain Business logo
Book a call

Blog

Transform your gym
in 5 minutes a day.

Get the no-BS morning newsletter read by 30,000 gym owners.

An illustration on the time-is-money concept: Vector logo of a clock flowing into dollar symbol.

The “Paying-Itself-Back Role” That Drives Retention

March 6, 2024 Member Retention
If you track metrics and provide the right training, you'll find that some staff "costs" are actually unbelievably great investments.
Read More →
A pink magnet attracts a bunch of people-shaped magnets to illustrate gym retention.

Retention: The Key to Huge Client Counts in Gyms

March 5, 2024 Selling Gym Memberships
If you want 300 or more members, you must work on retention—that's what our top 10 gym owners did to earn 324-1,034 clients.
Read More →
A picture of Chris Cooper with the title "Marketing & Retention: Tips From Gym Owners With 300+ Clients."

Marketing & Retention: Tips From Gym Owners With 300+ Clients

March 4, 2024 Podcast
Chris Cooper releases an incredible Top 10 leaderboard and shares tips from the gym owners with the most clients.
Read More →
a silhouetted hand holds a camera lens to the sky, with the word "metrics" placed in the center of the lens.

Focus on This One Thing to Add More Members

March 4, 2024 Selling Gym Memberships
Hint: It's not sales. No matter how good you are in the sales office, your gym won't grow if your current clients are leaving in droves.
Read More →
A smiling personal trainer helps and older client perform dumbbell chest presses.

What if You Already Know Enough About Fitness?

March 1, 2024 News and Views
If you really want to be a great gym owner, your next course might not involve coaching cues, exercise progressions and program design.
Read More →
A photo of gym owner Brian Strump and the title "One Path to $1M Net Worth? Buying Your Gym's Building."

One Path to $1M Net Worth? Buying Your Gym’s Building

February 29, 2024 Podcast
John Franklin sits down with Brian Strump of Live Active Charlotte, who recently bought his gym’s building for $1.8 million.
Read More →

Categories

Main Menu