Mike Warkentin (00:02):
How do you add $10,000 in personal training revenue without adding a single member to your gym? You are going to find out today because Chris Cooper, Two-Brain founder, is going to tell you. I’m Mike Warkentin; I’m your host. This is “Run a Profitable Gym.” Chris, are you ready to help gym owners add 10K in personal training revenue today?
Chris Cooper (00:19):
Absolutely. More than anything else, I’m just going to remove the barrier that’s stopping them from adding it.
Mike Warkentin (00:24):
We’re going to tell you exactly how to do that. Before we do, please hit “Subscribe.” We would love to see you every single episode to help you run a better gym. And Chris, I’m going to give you something right here. Just a quick story from our last leaderboard show. I talked to a gym owner in Denmark. Name is Rune Larson. He has a gym with huge monthly revenue. He told me his membership fees are very high in Denmark, for Denmark, but in the worldwide scheme, they’re not very high. This is where his group classes, he knows that, his personal training rates are about $140 an hour U.S.—way higher than the average in the U.S. And he’s crushing it in PT. He has lots of members, lots of group members, and tons and tons of PT, and I think you can give him the people, listeners, the secret as to how he’s doing it.
Chris Cooper (01:06):
Yeah, absolutely, man. You know, especially if you’re running a group training gym and especially a CrossFit gym, you’re getting a barrage of messages saying that personal training is not CrossFit. I think that’s garbage. I think that there’s always a place for one-on-one, and we’re going to get into exactly how to do that, why it’s important and how to add it. Even if you’re running a CrossFit gym that’s only ever done group classes, and we’re going to do all that today.
Mike Warkentin (01:30):
Let’s dig in. So, we’re going to talk about this first: We need the simple plan. How are you going to get your group members to do personal training? And the focus here: goal reviews. What are we doing here, and how can gym owners do this with their current members?
Chris Cooper (01:42):
Yeah, so what you want to do is make sure that every member in your gym, no matter what kind of gym you have, has a clear goal, a plan, and somebody to hold them to the plan. And what that means is that you should have asked them when they started, “What’s your goal?” so that you could help them. I identify how to get there, but even if you didn’t do that, even if they came in on a trial, or they just walked straight into group classes, you want to start checking in on them now. And that’s because you want to get ahead of the process where they start to quit your gym. So, you set up a goal review; you want to do this every three to six months, and you want to sit down with them for about 10 minutes and say, “Here’s your goal. Here’s your progress. Here’s your next best step.”
Chris Cooper (02:19):
So in practice, this would look like: Mike, you’re my client. You come in. “Hey Mike, it’s been 90 days since we last chatted. Let’s measure your progress.” So, we get you on the InBody, or we do whatever—some kind of measurement—and we’re measuring the thing that you care about. So, if you don’t care about your body composition, we don’t do the InBody. If you only care about your max clean, I say, “What’s your max clean?” Now we track that stuff. Then I say, “Are you happy with your progress?” And if you say yes, I say, “Congrats man. I’m so proud of you. I really would love to tell your story to inspire others.” I pull up my camera, and you give me a 30-second little “happy with my progress” talk. I get to tell your story. If you say, “You know what? I wish I was getting faster results, Chris.”
Chris Cooper (03:03):
I say, “OK, if I were in your shoes and I really wanted to speed up my progress, here’s what I would do.” Now that’s where the prescription comes in. And as a coach, I’m not prescribing personal training to everybody, but as a professional, I know, “Hey, look Mike, if you had a little bit more one-on-one attention once a week, I think there’s some extra stuff that we could do.” Or “Hey Mike, I think that if I wrote you a supplemental program to incorporate more zone two, give you some metabolic flexibility, help you burn more fat when you’re exercising, I think your progress would come a little bit faster. Are those interesting to you?” “Yes, they are.” “Here’s the price,” and that’s all it is. You’re basically being a professional and coaching people to the best possible answer for them. The highest-level athletes in the world have one-on-one coaching.
Chris Cooper (03:50):
They have a specific nutrition coach. They have a specific coach for the bobsled or the bike or even for CrossFit. You know, they don’t shy away from it. And the more elite an athlete becomes, the more they need that one-on-one. At the other end of the spectrum, there are people who are coming into your gym who want to do your CrossFit or your HIIT or your bootcamp or your kettlebell class. They don’t really want to try it out in front of strangers in a group setting. So, they might want one-on-one, and we’re going to come to exactly what to say to those people later.
Mike Warkentin (04:20):
This is the prescriptive model. Chris blitzed through it and gave you the details of it. I’m going to put a link in the show notes so that you can read exactly how this prescriptive model works, take notes and then implement this at your gym. But the short version is you ask clients what they want to accomplish, you tell them how you can make it happen. And that kind of seals the deal. It’s the “Help First” concept that if you see in the book behind me that Chris wrote about; I’ll put a link to that in the show notes as well. The idea here: You’re helping clients get what they want, and you should be compensated for that. So that’s the simple step. You could do this with your current clients, Chris, right? Like we said at the beginning, you don’t have to get new clients; you obviously can acquire new clients, but this works. Have you seen this in practice and in the mentorships or the gyms that you mentor? Have you seen this work really well when people do this with their current clients?
Chris Cooper (05:04):
Yeah, I mean, it saved my gym. I was running this personal training studio, and we’ll get into that story later. And basically, the money from personal training was paying for the CrossFit gym, and I didn’t realize the two should work together and that there’s a happy middle. But right now, the reason that a lot of gym owners don’t offer this to their clients is between their ears. Maybe they think, like, “I couldn’t afford this,” so they don’t want it. Or maybe they think like, “Well, they should be in the group. That’s what’s best for them.” But what you have to do is just pause for a second and say, “In a perfect world where money was not an object, time was not an object, scheduling was not an object, would this person get faster results one-on-one?” And if the answer is yes, then it is your duty to tell them that as their coach.
Mike Warkentin (05:50):
And I love the idea of hybrid memberships because it’s almost that dropdown. Like if you said to someone, “Hey, the best results are going to be 15 personal training sessions one-on-one with me a month; the price is $900.” People are, like, “Oh, not everyone can afford that.” That’s cool. What if you said to a group training member, “You’re paying $160 a month, but if you add in one $75 PT session a month, I can give you an hour o focus time that’s going to supercharge everything else that you do. Are you interested in that?” And a lot of people will say yes, and we’ve seen this in our gym, other mentorship clients; that changes their average revenue per member from 160 to 225 or whatever it is. And that’s life changing revenue and profit for these people. So that hybrid dropdown membership is a great option. Have you seen that work in our gyms as well?
Chris Cooper (06:33):
Yeah, many, some now offer it as the only option when you sign up at their gym. There’s a group training option and one-on-one, and you have to have one-on-one if you’re signing up for a group training option. You know, the way that we frame it in my gym is basically, like, “We want you to get to your goal as fast as possible. The fastest possible way is the direct and focused attention of a coach one-on-one. The budget option is to do it in a group class, which will still get you there. We have our CrossFit groups are extremely effective. You’re just not going to get there quite as fast. But if that’s what you prefer, no problem.” In our gyms though, what we typically see with Two-Brain gyms is that when they come in, if they’re not offering a one-on-one option, this usually bumps their revenue up like 15 to 20% right away.
Chris Cooper (07:23):
And so, one of the very first things that we teach is how to add that one-on-one option and the thing that they would say is their favorite—yes, their revenue’s going up, their ARM is going up, their bottom line is improving—but what they would say is their favorite is this is a massive opportunity for my coaches to make more money. You know, and honestly like a guy that just applied to my gym, no word of a lie: This guy is from Brazil. He’s been working at different gyms in the city, trying to stay in Canada. And he applied to my gym because he said, “I follow Two-Brain, and I know that I can make a better living at a Two-Brain gym than anywhere else.”
Mike Warkentin (07:55):
And I can back that up with—I’ve talked to a number of gym owners and there was a thread in our private group going on the other day, talking about top paid staff members at gyms. And the numbers are like $80,000, $90,000, $100,000. And this is—like personal trainers used to make like 25 or 30, and that was the reality about 10 or 15 years ago is like the career did not exist because at some point 30 grand doesn’t cut it, and you’re out to be a real estate agent or whatever. That’s changing now. And so, this model is really helping trainers make a ton more money, and it really helps gyms make a ton more money, and it helps clients make much faster progress. Not every client is going to sign up for this if someone’s looking for a $10 a month access-only gym membership. That is not your client avatar for this model, but for other people who want results coaching in a microgym setting, this works really well. Our data and leaderboards always show that. So please follow along. We release those every single month, and Chris tells you what the Top 10 gyms are doing, and we release their quotes, exactly what they are doing at their gym.
Chris Cooper (08:52):
There’s one more thing here, and the key is really always: What do your clients want? And knowing you know how to provide that. And what you’ll find is that when you start asking the question that I’m going to share with you in a couple of moments, you’ll find that 10 to 15% of the people who walk through your door are attracted to your method. They want to do your kettlebell, your bar, your Pilates, your CrossFit. They don’t want to do it in a group. And if you don’t offer a one-on-one option for them, you’re basically excluding them.
Mike Warkentin (09:23):
There you go. Now this is an interesting one. At the original cross gym in Santa Cruz, California, Greg Glassman started training people one-on-one, and then he started training them in very small groups and then he scaled to larger groups and that became a worldwide empire with thousands and thousands of gyms around the world. But the interesting part about that is that people often think scaling PT now goes from personal training, one-on-one giant groups with tons of people and lots of revenue, but there’s a missing step, and nobody saw it for a very long time. What is it?
Chris Cooper (09:55):
It’s small-group training as we define it now or semi-private, you might call it. Which Greg did, which Greg did. You know, when Greg was talking about group training, just for context, his groups were like four to six, not 30. And you can hear them talking about this in the early articles on the journal. Along the way, CrossFit gyms got this idea that CrossFit equals group training and that was never Greg’s model. And of course, you know that model is great for CrossFit HQ because it means more affiliates, more Level 1 certifications. It’s great for the people on the L1 staff because they get to do more L1 gigs. It’s not the best model for CrossFit gyms. And this applies to strength and conditioning gyms. And I think—you know, I’ll share my story of how it almost bankrupted me by thinking that the big group model was like the CrossFit model.
Mike Warkentin (10:46):
Yeah, I didn’t—I was in the same boat, and I did not realize that you could teach CrossFit in a group—a one-on-one setting. And that’s just—like the hundreds of thousands of dollars I left on the table over the last 15 years is real. So, tell me, what is the—how do we scale? What do we do?
Chris Cooper (11:02):
So if I was doing it again, so Chris Cooper 2008: I’ve got a personal training studio. We’re doing everything one-on-one; I decide I can’t keep doing a 13-hour day anymore where I’m doing one-on-one session after session, selling my time. How do I scale? We find CrossFit; the pictures on the website at that time were fairly big groups, maybe 11 or 12, and so I opened up a CrossFit gym, and I thought, “This is how I scale. I go from one-on-one to group.” We tried it out with a group of 12. It was fun as hell to coach. I had the time of my life; it was so great. I turned to Mike Watson and said, “This is all I want to do for the rest of my life.” And he was like, “This is amazing.” And not even a year later, that CrossFit gym had almost bankrupted me.
Chris Cooper (11:44):
The only thing that was keeping our business alive and food on my table was the personal training studio, which I just—I had two leases, and what I realized was that people in the personal training studio were still doing CrossFit. I was doing the same workouts with them as I was doing in the group classes. And then I’d go up to the CrossFit gym at night and coach two or three people in this class or even eight or nine. And I still was losing money. Yeah. It wasn’t a class. And I’m like, “What is going on here?” And that’s when I learned that there’s a difference between the method of CrossFit and the model of group training, and they’re not necessarily the same thing. So had I known this back then, what I would’ve done—and what Greg was doing, but I didn’t see it, and I don’t think anybody was asking him these questions—was partnering people up.
Chris Cooper (12:33):
And what he told me later, and you can listen to this interview; you can hear him say it in his own words if you go to twobrainbusiness.com/greg. What he actually did was, he would say, “Mike, you’re my client. You’re doing great. You’re making all this progress. In fact, the only way that I could think to have you make progress a little bit faster is to have you work out with a training partner. Now I’ve got Sam over here who has the same goals as you. He’s not quite as fit, but I think if the two of you worked out together that you would both make results more quickly. Do you want to try it? We’ll do a session. If you hate it, we’ll go back to one-on-one.”
Mike Warkentin (13:10):
What have I got to lose?
Chris Cooper (13:11):
Yeah, I mean it’s a reasonable expectation, right? He didn’t say, “This is going to cost you less” or anything like that. Not right away. And so, they tried it, and they loved it, and you became friends with Sam, and Sam became friends with you, and suddenly it’s like you’ve got this accountability partner; you’ve got somebody to race. And Greg was doing this with like the world jiu-jitsu champion—I think, Garth—and he had a really high-level cyclist, and he started writing about the compounding effect of people training together. And then eventually, he became three and then four. And then, at the time, when he had four people training together, he had to move out of that facility and find his own place in whatever it was called, Research Park or something. And that’s basically what group training was, was “OK while these four people, they come in and basically do personal training together.” Now there are some gym owners who are super-duper smart. They saw this; they figured it out. Daniel Purington, Brian Bott, and they started doing semi-private or small group training. I didn’t. And I tried to jump from one-on-one to big group. It killed me because I was charging big group prices, right? Eight, 10 bucks per visit for personal training. I was only getting two, three people in these classes. So now my revenue for that class is 24 bucks. That doesn’t even cover the lights, you know?
Mike Warkentin (14:26):
Yeah. And your hourly rate was probably like 60 or whatever it was.
Chris Cooper (14:29):
For personal training, it was. Yeah. I mean, it was crazy. Like I could do three hours of personal training and go home, or I could work for nine hours a day in the CrossFit gym across town and make the same revenue with higher expenses. So yeah, if I had it to do over again, I would scale exactly as Greg did. I mean he was brilliant about that. He just didn’t share it with everybody. So, partner people up, look for complementary pairs. It’s not always going to work out, but some—most of the time it will, and scale up that way. And there is a little bit of a discount that goes on; so in my gym, if you’re training one-on-one, it’s a certain price point. You know, 75 bucks an hour. If you’re training two-on-one, the price actually drops down to like 67 an hour or something like that.
Chris Cooper (15:16):
So you’re saving about 10%, but you’re gaining way more value. It’s 50% better to train with a partner. And what’s really interesting there is that after we started implementing semi-private training, this is all my coaches want to do now because they’ve gone from, “OK, I can earn $32 an hour” to “Now I can earn $80.” And so, when a new client comes in, they want them in semi-private. So, this is—it’s kind of the middle ground between personal training and the big group training that we were offering. But it’s the fastest growing segment of my business right now. And a lot of Two-Brain gyms are going in this direction.
Mike Warkentin (15:50):
And with semi-private training, these clients don’t have to do the same workouts that are modified for this person and that person, right? Like they can literally do their own programming streams where I think you told me you go in and do deadlifts, and Sally over there is doing whatever it is for her goals, and you’re still having that same atmosphere. You’re still high fiving, you’re still shooting the crap between sets and so forth. Your coach is motivating you; you’re getting high fives and cheers. That whole atmosphere is there, but you are working on what you want to work on. She’s working on what she wants to work on, and the coach is giving you about 80% of the personal training attention you would get. One-on-one, same thing with her. Everybody’s getting a price break, the coaches are making more, the business is making more. It kind of sounds like a perfect model, does it not?
Chris Cooper (16:28):
Yeah man, I mean—so I’m a fan as an owner because it’s higher revenue, higher margin, better service for the clients. But I’m a fan as a client too. So, I have a program that comes from my cycling coach. I go over there at 11 o’clock today. So, 90 minutes from now, there’ll be four of us in my group. One is coming back after a prolonged bout; her husband unfortunately passed away from Alzheimer’s. One just had a baby, and she’s getting back into it. One has like five kids, and she needs the schedule, right? So, I know them; they know me. I don’t have to talk about the weather with the coach because she is carrying on four conversations at a time. My coach—I have cleans and deadlifts today. My coach is like the Canadian national champion for weightlifting for age group. I’m going to get amazing coaching out of her. So is everybody. There’s a little bit of small talk in between, like, “Hey Lauren, what did your kids do this weekend?” You know, but it’s my favorite now. I like it better than one-on-one as a client even. And I know the coach loves it too because she’s getting paid double what she normally would.
Mike Warkentin (17:32):
I hate it as a trainer, and I would’ve hated, as a client, doing a 500-meter warmup row with someone counting my meters—a coach like, “OK, you’re almost there. We’re almost ready to do some dynamic stretching.” I’m like, “Just leave me alone. I’ll finish the row, and we’ll get back when I need some coaching on muscle ups,” right? So that—I get what you’re saying. There are some major benefits because sometimes you don’t want to hover over someone the entire time as a trainer, and sometimes an athlete doesn’t want that either. But anyway, so this is a cool progression, right? It’s a great progression that no one saw, right? Or very few people saw and then a few of gym owners put it together. And now we have this really cool program that serves so well in between one-on-one and group. So, we said at the beginning of the show: $10,000 in revenue without adding any members.
Mike Warkentin (18:13):
We’ve talked about exactly how you can do that with these goal review sessions. You’re meeting with your clients, you’re giving them these options and you’re getting some to sign up for personal training. So, Chris, I want you to tell me—this is the big money thing right here with the $10,000—how—we’re going to do two topics: Second, we’re going to go with new clients or prospective clients. How do you get them to sign up for personal training? But first, because we said without adding a member, what do you say exactly word for word to get these people in goal review sessions to sign up for personal training?
Chris Cooper (18:40):
Yeah, so if I imagine myself in the chair at the desk, you’re sitting in front of me, you are my client, and we look at your InBody results, or I look at your performance results—maybe you came in and you said, “I want to bring my deadlift up to 400.” Or maybe you came in and you said, “I want to drop 10 pounds.” The first thing is we’re going to measure: How are you doing? So, I might pull up Wodify or PushPress or be on the whiteboard. I might look at your previous result on the deadlift, I might put you on the InBody. So that’s our baseline. We’re framing the conversation and I’m going to say, “OK Mike, you’re making some progress. You know, you’re down 3% body fat; your total weight is down 3.5 pounds. Are you completely satisfied with your progress?” And if you say, “Oh boy, I’d really like to speed it up.” I’d say, “Great. In your shoes, I would want to speed it up too. The best way for you to speed up your progress is to add a one-on-one session with me every month where I will give you a little bit of extra homework.”
Mike Warkentin (19:39):
That is the line, gym owners; you should definitely write that down, and you can repeat it word for word, and you don’t even have to give Chris credit. You can take that one for free. How does that conversation, Chris—when you’ve had this conversation, because I know we’ve done it recently.
Chris Cooper (19:52):
Hundreds of times. Yeah.
Mike Warkentin (19:53):
So, what happens? What’s the response?
Chris Cooper (19:54):
One of two things. They’ll say, “OK, how much does that cost?” And I’ll say, “It’s an extra 70, I can just add it to your membership, and we can start next Monday.” And they’ll say, like, “Sounds great. I’m in.” Sometimes they’ll say, “Great, I’ll try it for three months.” Wonderful, let’s go. Because I know it’s going to get them better results. The other option is they say, “OK, how much is it?” And I say, “It’s another 70 on your membership.” And they say, “I can’t afford it.” And I say, “No problem. Keep doing what you’re doing; you’re going to get there. We’ll meet again in 90 days and measure your progress again.” That’s it.
Mike Warkentin (20:29):
And I have talked to gym owners on our leaderboard that when they do that, and the one gym owner was very clever about this, he started doing this stuff with newer clients, goal review sessions with new clients, because it’s harder to change behavior with existing clients. So, he started with new clients and then when all of his old clients are like, “Ah, goal reviews; I don’t need them.” When they started seeing the results that the new clients were getting, they were all like banging on his door and saying, “Hey, can I do a goal review session?” He said, “Yes, you can.” And he sold them more stuff that they wanted and saw value in, and he made way more money—like it happens like that. So, tell—that’s a great way to segue. Oh go ahead.
Chris Cooper (21:03):
No, the actual numbers—I’m just looking at our averages now. Across Two-Brain, about 30% of people who do goal reviews wind up upgrading their service to increase the speed of results, and they upgrade by about 30%. So, all told, what that means is that if you do a goal review process on your gym, you can increase your revenue by about 9% up top line, which is—it would be very hard for me to find another way to increase your top line revenue by 9% without adding any more members.
Mike Warkentin (21:34):
If you try right now, set a goal, gym owners: 10 goal review sessions with current clients. Do that in the next week; push yourself to do it. About three of them on average should sign up for additional stuff, and they might sign up for about 30% more stuff. Try that, track it. If you’re struggling with it, and your numbers aren’t good, you’re doing something wrong. Repeat the exact line that Chris said and then start tracking it and keep going. But this has been proven to work. This is not stuff Chris is making up. This is data from hundreds and hundreds of gyms around the world who are using this process. Now this is the other one: new clients. What would you say to a new client to present personal training? Because I had no idea how to do this. I run group classes. What do you say?
Chris Cooper (22:11):
I think this is—I came up with this because I’m an introvert, I think. But so, basically, we go through our NSI process, which we teach in the mentorship program. It’s just—you’re just asking questions. You never ever feel like a salesperson because I would never have wanted to. And so, you ask them their goals, you measure their starting point, you make your prescription and your prescription might be three workouts a week; it might be four or whatever. And then you say, “Would you be more comfortable doing those workouts in a small group setting or one-on-one with me?”
Mike Warkentin (22:43):
There it is.
Chris Cooper (22:44):
John Franklin claims that line made him a million dollars. And it’s—I wouldn’t say it’s a line like a pickup line; it’s just being curious and asking, “Would you be more comfortable doing this in a small group setting, or would you be more comfortable doing it one-on-one with me?” And in our gym, about 25 to 30% now would say, “I’m more comfortable doing it one-on-one with you.” In fact, we don’t even present the group option a lot of the time; it’s always private or semi-private. But historically, over the last 20 years of owning this gym, about 30% of people would say, “I’m more comfortable doing it one-on-one with you.” And what’s interesting is that you stay one-on-one with them for the first 90 days. And then you ask them that question again, and you say, “We’re making amazing progress here. Would you like to try group, or would you like to continue one-on-one with me?” And about 30% of those people will say, “I want to continue with you forever one-on-one.” And that’s why historically about 10% of our clients were always personal training clients, but the value, what they paid, was two and a half times the average group client per month.
Mike Warkentin (23:48):
If you start using this line with new clients, prospective clients in onboarding—or sorry in No Sweat Intros or free consultations—some of them are going to want personal training, and you are going to make more money. We’ve seen this happen: John Franklin, million dollars. That’s probably a low estimate for some gyms—other gyms, different numbers. But the idea is if—you know, I’ll give you my story. Like one second, I just said, “OK, group classes start Monday at 9 a.m.,” and they signed up, and that was great, but it was $150 a month, right? If I had said, “Do you want to do this one-on-one with me or in a group?” and someone said, “One-on-one,” that got—all of a sudden that’s like a $700 monthly package or something like that, which would’ve changed my life at the time and changed my whole trajectory as a gym owner. So, remember that line guys. Chris, you’ve done even better. You have a new guide coming out, and it is coming out tomorrow. How to add $10,000 in PT revenue without adding a single client. How can people get it? Where do they go? What do they do?
Chris Cooper (24:41):
They go to gymownersunited.com, and you’ll see a post there where I’m offering the guide for free, and then you just send me a DM on Facebook to get it. DM on Facebook because Facebook limits the number of friends that I can have. I’m always bumping up against that 5,000-thousand-person cap. That’s not, as my kids would call it, a flex. That’s just the reality of the algorithm, right? It’s so, it’s best if you send me a DM, and then I can give you the PDF guide, and you can just use it and go make more money. You know? And in fact, I know a lot of people get these guides, they love them, they’re beautiful, they’re like collectors of them, but I want you to go try this stuff. I’ll tell you this: People who come into our mentorship program, sometimes they don’t want to add personal training.
Chris Cooper (25:28):
They just believe like, “No, I sell CrossFit,” “I sell spin,” “I sell …” whatever group training program there is. “I don’t want to add personal training.” Like Fit Body Boot Camp, F45, this is really common. And we say, “Just be curious enough to ask the client,” and every single time, 10 times out of 10, they say, “Hey, I asked the client if they’d be more comfortable doing this one-on-one. And yeah, you were right. Three out of 10 said yes.” And they suddenly realize that they’ve been shoving 30% of their audience away. People who wanted to sign up but didn’t want to try it or barf in front of a group like we all did with CrossFit, right?
Mike Warkentin (26:05):
That’s where you’re going to get that guide. And if you want to go even further, Two-Brain clients actually get all these resources and more with plug and play scripts, roleplaying with a mentor, practicing coaching, standard operating procedures, marketing materials, the whole deal. It’s all just pushed in front of you. And your mentor will say, “Use this now, use this now, use this now and use this next.” It’s step-by-step coaching. And the mentor will also come back and say, “Did you do that thing? Did you say that line that Chris said in your last No Sweat Intro or free consultation?” Goal, plan, accountability to hold you to the plan. That’s where the clients can go even further. So, if you want to add speed, mentorship is the answer there. Chris, are you ready tomorrow morning for a flood of DMs in the Gym Owners United group?
Chris Cooper (26:47):
I sure am. Yeah. I get tied to my phone every third Tuesday when we do this. But I love it because it feels—my favorite thing in the world is giving people presents, and I get to feel like we’re giving people presents. Just remember that just as a lot of your clients will want one-on-one because they’re buying speed, getting business coaching is the same thing. When you buy business coaching, you’re buying speed, and the more individualized that attention is, the faster you’re going to go. And that’s why Two-Brain is a one-on-one mentorship practice.
Mike Warkentin (27:17):
You want to talk about that. There’s a link in the show notes, book a call and you can find out exactly how we can help you. Chris, thanks for your time. I’ll let you get ready for DM-City tomorrow morning. Get her done. This is “Run a Profitable Gym.” I’m your host, Mike Warkentin, and please hit “Subscribe” on the way out. But don’t forget to get that guide tomorrow morning.
