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Always Be Conversing: Lead Nurture in 2024

May 6, 2024 Selling Gym Memberships
Conversations sell gym memberships—but where you have those chats is changing as more people spend more time on social media.
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A confused prospective gym client talks on a phone and tries to figure out what service package to buy.

How to Confuse Clients and Lose Focus Fast

May 3, 2024 News and Views
Mike Warkentin once needed a decoder ring to navigate his service packages. Here's how to ensure your clients have clear, concise options.
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A photo of Two-Brain Business mentor Brian Foley and the title "Exactly How to Boost Revenue With a 55+ Program."

Exactly How to Boost Revenue With a 55+ Program

May 2, 2024 Podcast
Brian Foley explains how he used simple but effective tactics to grow one of the largest fitness programs for older adults in Ireland.
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Focus concept: a hand holding a virtual target board and arrow with bokeh background.

Simplicity Scales: Dial in Your Offer!

May 1, 2024 Selling Gym Memberships
Some gym owners try to sell a dozen services and appeal to everyone. Here's how to sell more by getting results for select clients.
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A cartoon avatar: A blond woman in a white shirt waves to someone.

When You Know Your Avatar Client’s Hair Color

April 30, 2024 Vision
How Ashley Kates uses an avatar named Amy to stay focused at her women-only gym in Lexington, South Carolina.
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A photo of Bill Parisi of Parisi Speed School with the title "Riches in Niches: Why Bill Parisi Focuses on Making Kids Faster."

Riches in Niches: Why Bill Parisi Focuses on Making Kids Faster

April 29, 2024 Podcast
Why should you dig deep into your niche? The founder of Parisi Speed School has the answer—and some great tips about training youths.
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