Most gym owners only give clients one choice—group classes—and it’s the choice with the least value. Here’s how to increase the value of your service.
Chris Cooper’s step-by-step process for determining your rates and then creating value to justify those rates to clients.
You create money by creating value. Here’s how to make money in fitness by creating and selling value differently.
Every dollar you earn in fitness is a dollar you have to create yourself. Here’s how to generate money by creating value.
Today’s directive: Set your PT and small-group rates according to our instructions, then scale up by creating one training pair.
Chris Cooper on selling without selling, hiring and training salespeople and the difference between sales and marketing.
Brain Zimmerman shows how a great onboarding program builds revenue, increases retention and creates new business opportunities.
The daily update. Today’s directive is to perform this exercise: “If I had to charge double what I currently do, what service can I provide that would be worth that price?”
The daily update. Today’s directive: Think narrower and go deeper instead of trying to appeal to everyone. Find your niche!
