Category: Selling Gym Memberships

A man wearing a horse mask lifts an atlas stone in a gym with cinder block walls.

Hybrids Are the New Normal

Fitness and nutrition coaching go hand in hand. Here’s what to charge for nutrition coaching, as well as instructions on how to launch your program, how to determine who should deliver it and how you can package it to create “hybrid” memberships.

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A row of black dumbbells on a bench. Each is labelled "sell."

Rep Week: Sales

Your assignment: Practice five sales scenarios five times each. If you’re really shy, practice in front of a mirror. Or your dog. Just do it—you must improve your ability to get interested people to sign up.

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On a blue wall, a set of white stairs lead upward and eventually turn into an arrow pointing vertically.

Ascending Your Clients

Long-term client retention requires ascension. No one wants to say, “I’m just maintaining” for long. If clients don’t have goals, they’ll get bored. Read on to see how good gym owners use goal setting and accountability to drive retention.

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