The daily update. Today’s Tactic: Contact every member who’s cancelled in the last year. Your goal isn’t to sell anything, just to listen and be a leader.
“Customization” means taking something general and altering it slightly for a specific case. You don’t have to create a separate workout for each member; you just have to show each client the same workout through a different lens.
Streaming online classes won’t keep your clients around during the crisis. There’s a “good-better-best” approach to online training. Here it is.
You can do a lot of things to get through the COVID-19 crisis. We’re tracking what gyms are doing around the world and reporting to you what works. Here’s how to plan for 15, 60 and 90 days.
Chris Cooper and sales expert Joe Marcoux discuss the challenges entrepreneurs face with sales, how to get over the “slimy salesman” mindset and how to prepare for and deal with objections.
The stuff that makes you a good coach doesn’t really make you a good business owner. If you’re not training your sales process, you are the biggest barrier to entry in your gym.
The fastest way to increase your sales conversion rate is to practice selling. That means getting your reps in. Just like there’s no secret program or diet, there’s no secret sales script. Just reps.
Certified Two-Brain Mentor and sales expert Jeff Burlingame drops knowledge on closing the cold-lead sale.
Fitness and nutrition coaching go hand in hand. Here’s what to charge for nutrition coaching, as well as instructions on how to launch your program, how to determine who should deliver it and how you can package it to create “hybrid” memberships.
