Category: Selling Gym Memberships

The Real Barrier to Entry

The stuff that makes you a good coach doesn’t really make you a good business owner. If you’re not training your sales process, you are the biggest barrier to entry in your gym.

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The Secret Sales Script

The fastest way to increase your sales conversion rate is to practice selling. That means getting your reps in. Just like there’s no secret program or diet, there’s no secret sales script. Just reps.

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A man wearing a horse mask lifts an atlas stone in a gym with cinder block walls.

Hybrids Are the New Normal

Fitness and nutrition coaching go hand in hand. Here’s what to charge for nutrition coaching, as well as instructions on how to launch your program, how to determine who should deliver it and how you can package it to create “hybrid” memberships.

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A row of black dumbbells on a bench. Each is labelled "sell."

Rep Week: Sales

Your assignment: Practice five sales scenarios five times each. If you’re really shy, practice in front of a mirror. Or your dog. Just do it—you must improve your ability to get interested people to sign up.

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