Coronavirus Response: May 13

A black and red graphic image of the coronavirus with the words "daily brief."

Daily Update


The four cornerstones of your coaching business are:

– Nutrition coaching.

– Group coaching.

– Personal coaching.

– Online coaching.

To combine these services and sell them, you must be prescriptive. You don’t have to be a great salesperson; you must be a good coach.

Good coaching doesn’t mean correcting or teaching movement. It means being confident enough to say, “This is what you need to do,” “Here’s our plan,” or even, “Follow me.” That’s the Two-Brain Prescriptive Model.


Today’s Tactic


Build your new pricing binder. If you’re not in Two-Brain, use the hierarchy in the “Selling Your New Services” article below to determine your offerings and set your prices.


Key Resources


Chris Cooper: “Your Gym 2.0: Selling Your New Services”

Watch the webinar: “Your Gym 2.0 Part 1”

Watch the webinar: “Your Gym 2.0 Part 2”


Click here to visit and bookmark our COVID resources page.


One more thing!

Did you know gym owners can earn $100,000 a year with no more than 150 clients? We wrote a guide showing you exactly how.