A review of the prescriptive model—and how it will make you successful during and post-COVID.
Your clients must win at your service right away. If they can win before they even meet you, they’ll already be eager to take the next step
Being great at sales isn’t about having the perfect script. It’s about caring enough about another human to start a conversation.
Opportunity abounds right now: Kids and teens are without sports and activities. Parents are waiting for a solution. Here’s how to help them.
Most gym owners only give clients one choice—group classes—and it’s the choice with the least value. Here’s how to increase the value of your service.
Chris Cooper’s step-by-step process for determining your rates and then creating value to justify those rates to clients.
You create money by creating value. Here’s how to make money in fitness by creating and selling value differently.
Every dollar you earn in fitness is a dollar you have to create yourself. Here’s how to generate money by creating value.
Today’s directive: Set your PT and small-group rates according to our instructions, then scale up by creating one training pair.
