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A picture of gym owner Jeroen Van Duijn and the title "'We're Full': Why CrossFit Leiden Has Capped Membership at 400."

“We’re Full”: Why CrossFit Leiden Has Capped Membership at 400

March 14, 2024 Podcast
This gym in the Netherlands is packed with great people, and its owners are now focused on serving them even better.
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On a clear plastic board, a person checks 5 boxes with a green dry-erase marker.

5 Things You Can Do to Improve Retention Right Now

March 13, 2024 Member Retention
Want to keep more clients longer? Start checking boxes on Chris Cooper's list of essential retention tasks for gym owners!
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A laptop displays an image of five classical architectural pillars.

5 Things That Actually Improve Retention in Gyms

March 12, 2024 Member Retention
Want to keep your members longer? Chris Cooper lays out the five pillars of retention in a microgym (and some of them might surprise you).
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A picture of a smiling gym patron and the title "Client Retention Mastery: The 5 Pillars of Retention."

Never Lose a Client Again: The 5 Pillars of Retention

March 11, 2024 Podcast
Chris Cooper provides five simple tactics you can use to keep more clients longer. Listen and then take action to grow your business.
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Retention concept: a magnet attracts a number of black metal pawns on a charcoal table.

Retention in Gyms: What Actually Matters?

March 11, 2024 Member Retention
Chris Cooper explains why length of engagement (LEG) is better than churn if you're measuring retention in a gym.
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Retention concept: a hand adds a wood block with a magnet icon to a pile of blocks with client icons.

The Exact Retention Plan in a 512-Member Gym

March 8, 2024 News and Views
Mike Warkentin lays out the structure Rune Laursen uses to move a host of key performance indicators at his large gym in Denmark.
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