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A photo of gym owner Rune Laursen with the title "512 Members: How BoxLife/CrossFit 5512 Did It in Denmark."

512 Members: How BoxLife/CrossFit 5512 Did It in Denmark

March 7, 2024 Podcast
Rune Laursen produces stat after stat to show exactly how he used an amazing retention plan to build a huge client count at his gym.
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An illustration on the time-is-money concept: Vector logo of a clock flowing into dollar symbol.

The “Paying-Itself-Back Role” That Drives Retention

March 6, 2024 Member Retention
If you track metrics and provide the right training, you'll find that some staff "costs" are actually unbelievably great investments.
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A pink magnet attracts a bunch of people-shaped magnets to illustrate gym retention.

Retention: The Key to Huge Client Counts in Gyms

March 5, 2024 Selling Gym Memberships
If you want 300 or more members, you must work on retention—that's what our top 10 gym owners did to earn 324-1,034 clients.
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A picture of Chris Cooper with the title "Marketing & Retention: Tips From Gym Owners With 300+ Clients."

Marketing & Retention: Tips From Gym Owners With 300+ Clients

March 4, 2024 Podcast
Chris Cooper releases an incredible Top 10 leaderboard and shares tips from the gym owners with the most clients.
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a silhouetted hand holds a camera lens to the sky, with the word "metrics" placed in the center of the lens.

Focus on This One Thing to Add More Members

March 4, 2024 Selling Gym Memberships
Hint: It's not sales. No matter how good you are in the sales office, your gym won't grow if your current clients are leaving in droves.
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A smiling personal trainer helps and older client perform dumbbell chest presses.

What if You Already Know Enough About Fitness?

March 1, 2024 News and Views
If you really want to be a great gym owner, your next course might not involve coaching cues, exercise progressions and program design.
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