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Chris Cooper stands onstage in Chicago with a group of gym owners who achieved millionaire status in 2024.

The 2024 Two-Brain Summit: Take Action Today!

June 17, 2024 Vision
Chris Cooper recaps the 2024 Two-Brain Summit and implores gym owners to use what they learned to build their businesses.
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An elf in a peach dress pets a white, winged unicorn in a forest.

The Group-Class Unicorn (and Why Chasing It Can Cost You)

June 14, 2024 News and Views
Is it a good idea to try to build a 300-member gym that generates 90 percent of revenue with group classes? Probably not.
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A photo of gym owner Tim Rainer with the words "raise rates without losing members."

The Rate Increase: Exactly How Fit One Five Got It Right

June 13, 2024 Podcast
Mike Warkentin sits down with Tim Rainer to discuss how a mentor helped him get it right when he increased rates for the fourth time.
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A cartoon image of a person on a cliff using a rope and pulley to raise a stack of money from below.

How One Mentor Created Almost $10 Million in Gym Revenue

June 12, 2024 Vision
Just one of our mentors has helped 81 gym owners increase their rates. Here's what those rate increases look like in total.
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A graphic of a business owner staring across a field of deep holes in front of a red flag that indicates the goal.

How to Screw up a Gym Rate Increase

June 11, 2024 Vision
There are nine huge mistakes that will make a rate increase fail at a gym. Chris Cooper lays them out and tells you how to avoid each one.
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A photo of Two-Brain mentor Greg Strauch and the title "how to raise rates at your gym."

Every Single Thing You Need to Know to Increase Rates at Your Gym

June 10, 2024 Podcast
Two-Brain mentor Greg Strauch has helped 81 gym owners raise rates. Here's the process he used to do it without costing the gyms clients.
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