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A gym owner stands at the bottom of a flight of concrete stairs and prepares to climb them.

Value: Race to the Bottom or Rule at the Top

July 1, 2024 Selling Gym Memberships
Bob Burg wrote, “Price is an echo of value.” So what happens when you know your services are valuable but your audience doesn’t?
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A photo of an empty gym of less than 1,000 square feet.

Small Gyms: When Every Square Inch Counts

June 28, 2024 News and Views
Mike Warkentin lays out the essential elements of small gyms after talking to two owners whose average revenue per member is above $600.
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A photo of a gym owner with a client and the title "PT & Small Groups Drive Huge Average Revenue Per Member."

PT & Small Groups Drive Huge Average Revenue Per Member

June 27, 2024 Podcast
A leading gym owner who earns far more than $500 per client explains exactly how his business is set up to create value for clients.
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A gym client taps her credit card to pay for services at the front desk.

3 Easy Ways to Earn More Every Month

June 26, 2024 Gym Operations
Details on three key tactics: implementing annual rate increases, switching to biweekly billing and passing on credit-card fees.
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A graphic showing a person peeking behind a bright red stage curtain.

$500+ Average Revenue Per Member: Secrets Revealed

June 25, 2024 Selling Gym Memberships
Behind the curtain: Our top gym owners explain how they post average revenue per member scores from $508 to $1,203.
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A photo of a smiling gym owner holding a trophy, with the title "how these gyms reached $500 average revenue per member."

Value-Driven Tips for Maximizing Average Revenue Per Member

June 24, 2024 Podcast
How do top gym owners earn more than $500 per client every single month? Chris Cooper shares the secrets of our top earners.
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