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Social Media Sins of the Small Fitness Business

Avoid mistakes and get in the good books with your followers by doing just three things that take about 5 minutes a day.
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A picture of Mike Doehla with the title "From Facebook to 8-Figures: Mike Doehla's Marketing Approach."

From Facebook to 8 Figures: Mike Doehla’s Marketing Approach

Using mostly unconventional marketing methods, Mike Doehla built a nutrition company that sold to Anytime Fitness for eight figures.
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Social-media engagement icons flow into a blue funnel and emerge as money.

What to Say to Move Social Leads Down the Funnel

Chris Cooper gives you a step-by-step plan to message leads and move them closer to becoming members at your gym.
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What to Post to Generate Social-Media Engagement

Check out three kinds of posts you can use to get people to hit like or comment on your favorite social media platform.
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A photo of a prospective gym client receiving a text from a gym owner.

Get More Gym Members Without Paid Ads

Marketing expert John Franklin shares proven strategies for acquiring high-value gym clients with zero ad spend.
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Always Be Conversing: Lead Nurture in 2024

Conversations sell gym memberships—but where you have those chats is changing as more people spend more time on social media.
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