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A group of smiling gym clients and the words "Is the Group Fitness Model Still Viable (and Do Other Models Exist)?"

Is the Group Fitness Model Still Viable (and Do Other Models Exist)?

February 22, 2024 Podcast
Do you have a business model to ensure your gym's success? If not, Chris Cooper has five of them to help you generate more profit.
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A closeup of meshing gears, with one labeled "business" and the other labeled "model."

Why It’s Not Enough to Be a Great Coach

February 21, 2024 Vision
You might be an expert in your fitness method of choice, but that doesn't guarantee your gym business will be successful.
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A semi-private fitness coach works with a client while two others rest in the background between sets.

Semi-Private and Small-Group Training: What’s the Difference?

February 20, 2024 Gym Operations
The complete details on two less-common, high-value services that can help you serve clients and generate revenue.
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A headshot of gym owner Daniel Purington and the title "Bigger Isn't Better! $50k Per Month in Under 2,000 Square Feet."

Bigger Isn’t Better! $50k Per Month in Under 2,000 Square Feet

February 19, 2024 Podcast
How does Daniel Purington generate so much revenue in so little space? John Franklin digs in to get the secrets for you.
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A personal trainer works with a client performing a lunge in a gym.

Does Two-Brain Make Everyone Sell Personal Training?

February 19, 2024 Gym Operations
You don't have to focus on PT, but not offering 1:1 training might drive high-value clients and prospective clients away.
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A target sits atop the tallest stack in a series of stacks of gold coins.

Millionaire Gym Owner: Exact Average Timelines

February 16, 2024 News and Views
How long does it take to earn $100,000 a year as a gym owner and then achieve $1 million net worth? Here are the answers!
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